McDonald's West & South India to give book with happy meal; encourages reading as habit

McDonald’s India West and South has announced the launch of the Happy Meal Readers program.

As part of the initiative, children will now get books in the iconic Happy Meal® by McDonald’s.

These books are aimed at feeding the curiosity of children and encouraging reading as a habit by making reading fun. The new Happy Meal will now contain a choice of burger, a beverage, a cup of hot, steamed corn and a book.

“Just like parents want the best for their children, we at McDonald’s constantly work towards creating offerings that add value to the lives of all our young customers. Books play a pivotal role with our young customers, given that their curious minds are always looking for answers,” shared Arvind R P, Director - Marketing & Communications at McDonald’s India (West & South).

The collection of books in the Happy Meal Readers program is curated by award-winning British author Cressida Cowell, who is popularly known for her multiple children’s series and is currently the Waterstones Children’s Laureate (2019 – 2022).

She has written a collection of 12 books, especially for McDonald’s, of which two will be launched every month. The 12-book collection titled ‘Tiny Detectives’ will give children a chance to delve into imaginative tales of trees, spiders, stars, koala bears and more.

These books are specially written for the curious minds of 6-year-old children and above, answering questions they often seek answers for from their parents.

Consumers will have the option to choose from the two books when they buy a Happy Meal at McDonald’s stores in West and South India.