McDonald's Turkey Launches Drink Menu using AI

McDonald's Turkey has taken technological innovation to a next level by creating a drink menu using AI. 

"The Recipes from my ImaginAIon" smoothie menu is available at select McCafe branches in Istanbul, shared reports.

"In the present era, there is a notable fascination, particularly among the youth, with artificial intelligence-driven programs encompassing image, video and audio domains. With the responsibility of being a brand that adopts the principle of making everyone happy, we prepared an extraordinary project based on the expectations and demands of young people,” shared Özdeş Dönen Artak, CMO, McDonald's Turkey in the release.

The QSR chain has used ChatGPT to design the smoothie menu, which includes the Unicorn Smoothie and the Lemon Chiller Smoothie available for a limited time.

“We entrusted ChatGPT to create drink recipes that would resonate with these aspirations. Consequently, it bestowed upon us the extraordinary 'Recipes from my ImaginAIon' menu. In collaboration with our McCafé baristas, we successfully brought this innovative menu to life and presented it to our cherished customers within the Istanbul's popular McCafé branches. We invite everyone to experience these digital flavors that will be on sale for a limited time,” Artak mentioned.
McDonald's operates 250 outlets in Turkey, employing nearly 7,000 people.