Mondelez India launches new Cadbury Dairy Milk Spready
Mondelez India launches new Cadbury Dairy Milk Spready

Mondelez India has launched the new Cadbury Dairy Milk Spready, foraying into the fast-growing spreads category.

With this launch, India's much-loved Cadbury Dairy Milk comes into a delicious spread format and enters the kitchen consumption segment.

Anil Viswanathan, Director, Marketing (chocolates), Mondelez India, said, "Chocolate Spreads is a strategically important adjacent category witnessing fast retail value growth over the past few years. With our tremendous equity in chocolate, we believe this is an opportune time for Mondelez India to foray into this category."

"This format enables us to enter into our consumers’ homes, and their kitchens and be a part of their in-home consumption experiences. It is ideal for simple snacking occasions or can be used as an ingredient for baking by home chefs. We want to be the first taste of chocolate for consumers in every format. At a competitive price point, consumers can now enjoy the alluring taste of Cadbury Dairy Milk in a format that complements their meals, snacks and desserts," he added.

Cadbury Dairy Milk Spready is packed with milk proteins, calcium and the iconic Cadbury Dairy Milk taste. It is available at all modern trade outlets and e-tailers, including Amazon, Flipkart and Big Basket in 200g packs priced at Rs 200. 

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