mRUPEE join hands with SmartD to propose affordable food option

mRUPEE, a subsidiary of Tata Teleservices announced that it has tied up with SmartD, a lifestyle management platform that helps consumers explore healthy and affordable food options in Chennai.

(SmartD) Smart Decisions Lifestyle Information Pvt Ltd., a wholly-owned subsidiary of Market Simplified, works with casual dining restaurants, Tiffin centres and food joints specific localities across Chennai.

SmartD's analytics module helps small business owners who are able to apply their acumen and engage their consumers. mRUPEE will act as the payment medium on the SmartD platform, helping consumers apportion and manage their day-to-day expenses.

"Over the last few years, there has been a tremendous change in the way people order for their food. They can do it through mobile apps and can track their food from its preparation to its delivery. But the underlying need for good food at affordable prices has always remained constant. SmartD aims to bridge this gap by on boarding a diverse set of restaurants and affordable food joints which fit the consumers' daily food requirements," said Venkat Rangan, CEO of SmartD.

"Regarding payments, mRUPEE gateway will allow consumers to pay for their meal orders in a safe and easy manner. mRUPEE will also help us in customer segmentation and will gradually allow us to do offer and discounts to our consumers basis their demand. Owing to its large distribution channel, a secured network and high customer value, mRUPEE is an appropriate partner for us," concluded Rangan.

"Mobile payment services are increasingly being used by consumers to supplement their daily needs. mRUPEE's tie-up with SmartD is a step towards our commitment to further enhance our capabilities and help make life easier for the young working class and the home makers in Chennai. The versatility of mRUPEE's services ensures that we are able to delight our customers at every touch point," said Pradeep K Sampath, CEO, mRUPEE.

Recently, mRUPEE had tied up with ICICI Bank to launch a recharge facility for Delhi Metro cards. MMPL also launched the Open Loop prepaid, VISA powered, card in partnership with RBL Bank (Ratnakar Bank).

By obtaining a PaySmart card, mRUPEE customers are able to withdraw money from VISA licensed ATMs and also pay for goods and services at all merchants that accept VISA Debit/Credit cards nationally.