Myths around association of Coronavirus with Corona Beer Busted

The widespread recent memes surrounding Corona beer is not new to us. Reports suggest that Coronavirus has not just impacted global sectors of the economy but lately the fear has been so intense that it has created paranoia among the global citizens.

Lately, evidence pertaining to the association of Corona beer with Coronavirus have been found in Google searches. Further, as per YouGov Plc data, the ‘purchase intent’ of Corona beer has evidently declined in the past two years. This is a strong inference of the kind of panic and ignorance that is prevailing amidst the global citizens.

What is to be done next?                        

Sure it is no lie that Coronavirus has not just been affecting lives but it has also been responsible for the slowdown of the global markets. As per statistics, in the past two months, the overall Coronavirus toll in China increased to 2,744 with 78,497 confirmed cases. Nevertheless, it’s high time to keep the virus out of any such myths like that of Corona beer. This will not only create panic but also spread irrational fear among the citizens which will only make the situation worse.  

Effect on the beer industry

The slowdown of the global sectors is something that is not unknown to us. However, it is important to note that ever since the outbreak of Coronavirus, there has been a steep fall in the demand for beer. Local bars primarily in the US and China have seen a decline in people’s desire to visit bars. Production facilities are closed or barely operational, bars are shuttered and restaurants are operating on limited hours, leaving the stock untouched on shelves or in warehouses.

It is high time for the brands to look for cost initiatives to offset blows. But first, efforts should be made to clear out the rising misconception surrounding the virus.