Nao Spirits launches Hapusa in Delhi

Nao spirits launches a special variant of Hapusa Himalayan dry gin in Delhi – Distiller’s Cut.

Bottled at a higher alcohol strength of 47 percent ABV, this Gin is able to retain and showcase some of the more delicate notes of its botanicals like raw mango and turmeric resulting in a taste experience that is familiar, yet richer and even more complex than the original.

“This is an important milestone for us. Delhi has quickly emerged as one of the hot-spots shaping Gin culture in the country. We’ve seen some of the best bars in the country emerge from Delhi. This coupled with a real hunger to experiment among the Gin drinkers of the city, as evidenced by the emergence of Gin-focused festivals like the Gin Explorer’s Club has made our desire to take that step into Delhi burn even brighter,” shared Anand Virmani, CEO and Distiller at Nao Spirits & Beverages.

First introduced in 2018, Hapusa, the world’s first Himalayan Dry Gin is a product of Nao Spirits and Beverages, a spirits company that has propelled the Indian gin market into the global gin universe by producing the country’s first craft Gin brands.

Distilled in India with foraged Himalayan Juniper and locally sourced botanicals, Hapusa is a gin that is uniquely Indian.

Hapusa hits Delhi after a series of successful launches in markets like Goa, Maharashtra, Karnataka and Rajasthan. It is also available across 17 countries such as the UK, USA, Singapore, Norway, Italy and Hungary among others.

The homegrown spirits company has been spearheading the resurgence of the premium Gin category in India under the aegis of three young individuals – Anand Virmani, Aparajita Ninan and Abhinav Rajput.