Svami, a company that makes non-alcoholic, aerated beverages, is planning to penetrate deeper into existing geographies. The brand further aims to grow into newer cities of India, apart from expanding the current product line.
The expansion plans come after the company has secured Rs 7.5 crore in Pre-Series-A funding round, led by Rukam Capital Trust, and Norwest Venture Partners India’s Managing Director Niren Shah investing in his personal capacity.
The Series-A funding round has also seen participation from Investor Ashish Chand’s family office, Yukti Securities. Earlier, Svami had raised an angel round led by Singapore-based venture capital fund RB Investments.
Archana Jahagirdar, Managing Partner, Rukam Capital Trust, said, “The founders’ zeal and the product impressed us the most. With increased demand, bar menus now feature global and home-grown liquor brands that need premium mixers to go with them. We look forward to working with the founders to drive their next phase of growth”.
Sahil Jatana, Co-Founder and Chief Executive, Svami, stated, “We started Svami to create premium aerated beverages that did not exist in the country. Since the launch, we have seen massive product acceptance across retail and HoReCa (Hotel/Restaurant/Café), and are now capitalising on our first-mover advantage. The overall F&B ecosystem in India is seeing an evolution, consumers are a lot more discerning and restaurants want to match up to that.”
Aneesh Bhasin, Co-Founder of Svami, stated, “All product recipes are curated in-house, along with bottling and packaging.”
Besides launching premium products in the aerated category, Svami is also one of the first brands to produce and manufacture tonic waters in India. At present, the brand has 5 stock-keeping units (SKUs) in the market, including Original Tonic Water, Light Tonic Water, Cucumber Tonic Water, Grapefruit Tonic Water and Ginger Ale.
Since the launch of the brand, over half a million Svami drinks have been consumed.
Eyeing Global Expansion
Svami is presently available in eight states and Union Territories of India, including Delhi-NCR, Mumbai, Bengaluru, Goa and Pune.
The company boasts of having about 600 clients like Social, Taj, Nature Basket, Modern Bazaar, among others. It has also collaborated with local kiranas in Mumbai and 50 wine stores in Bengaluru.
Recently, the non-alcoholic beverage maker introduced its products in Hong Kong. It is further planning to tap markets such as Singapore, Thailand and Sri Lanka.
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