Patanjali To Develop Stores At airports across the country
Patanjali To Develop Stores At airports across the country

JHS Svendgaard Laboratories, a manufacturer of oral care products has combined with Patanjali Ayurved to set up exclusive Patanjali stores at airports across the country.

“There is a captive audience at airports, which Patanjali will tap into through these stores,” JHS Svendgaard Managing Director Nikhil Nanda said.

Nanda further explaining the plans said the company wants to set up 100 stores over the next two years depending on availability at airports. The first such store was opened at New Delhi’s T2 terminal at Indira Gandhi International Airport.

“The intent of setting up airport stores is to provide access to international travellers, since Patanjali products are being sought across world markets,” said SK Tijarawala, spokesperson for Patanjali. He added that the company is open to entering into multiple retail partnerships with other firms as well.

The airport shops are being set up by JHS Svendgaard Retail Ventures, an arm of New Delhi-based JHS Svendgaard.

Patanjali which has registered revenue growth over 20 times to Rs 10,561 crore in FY17 from Rs 453 crore in FY12, sells an extensive range of daily-use products including shampoo, toothpaste, biscuits, noodles and packaged water.

JHS Svendgaard makes a range of toothpastes for Patanjali, Dabur and direct-selling firm Amway. It also manufactures oral care products for Elder Health Care and JL Morisons. It plans to expand beyond its core business to other personal care products and cosmetics, Nanda said.

Without divulging into the deal details Nanda said, “We are in acquisition talks with two companies which make products other than oral care. That will give us a market beyond oral care as well as a national footprint.”

JHS Svendgaard's private label toothpaste brand Aquawhite has acquired licenses for children’s characters including Pokemon and Jungle Book to extend Aquawhite to premium toothbrushes.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading