Peak Spirits Unveils Jin Jiji in India

Peak Spirits, a global spirits company, has announced the launch of Jin JiJi, an exquisite dry gin that reflects the very spirit of our country. 

With botanicals inspired by the India’s most popular brew and now a global favourite - Masala Chai, Jin Jiji is a masterpiece crafted with passion and tradition.

Derived from the Hindi word "जिजीविषा", Jin Jiji embodies a zest for life that permeates every facet of this exceptionally delicious gin. 

Widely available internationally, including in the US, Australia, New Zealand, Singapore, and across Europe, its debut in India beckons ginthusiasts to celebrate life and honour the brand’s jijivisha philosophy of spreading happiness and positivity.

Founded by Ansh Khanna, a well-travelled global citizen, who has always been intrigued by the art & science of crafting spirits, and Master Sommelier Ken Fredrickson, a master sommelier with over two decades of experience in the wine and spirits industry, Jin JiJi is the amalgamation of knowledge, passion for excellence and diverse influences transformed into a truly distinctive spirit.

"Versatile, vibrant, and uber chic – Jin JiJi is our wildest gin dreams putting on their evening best. We aimed to create a gin that’s not just about remarkable taste but also a delicious blend of regional Indian goodness and traditional gin-craft, with a splash of Himalayan sweetness tailor made for the global palette,” shared Khanna.

Envisioned as a global brand, Jin Jiji was first unveiled internationally in 2019, and has swiftly risen to prominence, becoming the favored gin in many Michelin-starred restaurants such as Indienne in Chicago. 

From the nomenclature to the flavour palette, every detail, including the label design, draws inspiration from our rich cultural heritage, weaving a tapestry of traditional Indian motifs inspired from the vibrant array of botanicals that pepper through our country. The incorporation of Devanagari script alongside the Latin script in the logo serves as a powerful nod to the deep roots and cultural heritage of India.