PepsiCo's salty snacks division brings 3 new flavours under Kurkure

The Brooklyn Creamery (TBC) has introduced two new offerings: the Alphonso Mango Creamsicle and the Raspberry Creamsicle. These frozen treats combine fruit-forward flavors with a creamy vanilla core, catering to health-conscious consumers in India.  

The Alphonso Mango Creamsicle features the rich taste of India’s popular Alphonso mango, while the Raspberry Creamsicle delivers a tangy berry flavor. Each stick contains just 55 calories, has no added sugar, and 50 percent less fat than traditional creamsicles.  

Priced at Rs.125, the creamsicles are available for delivery through Swiggy, Zomato, Zepto, and The Brooklyn Creamery’s official website.  

Shivaan Ghai, CEO of The Brooklyn Creamery said, “At The Brooklyn Creamery, we’re passionate about creating desserts that allow our customers to indulge without compromising on their health and wellness goals. The Alphonso Mango and Raspberry Creamsicles bring together the indulgent, fruity flavors customers love and the low-calorie, no-added-sugar promise they’ve come to expect from us. With this launch, we’re making it even easier for people to enjoy guilt-free treats while maintaining their commitment to a healthier lifestyle.”  

This product launch aligns with TBC’s strategy of offering innovative, healthier dessert alternatives, emphasizing both taste and nutritional value.

Medusa Beverages, an Indian beer brand, has announced its partnership with Warner Bros. Discovery Global Consumer Products to introduce a limited-edition ‘House of the Dragon’ beer. Inspired by HBO's popular series, the new variant features a smoky and fiery flavor profile designed to reflect the show’s mythical and powerful dragon theme.  

The House of the Dragon beer has been launched in key markets, including Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh, with Haryana set to follow early next year. The product’s distinctive flavor comes from roasted malts, giving it a bold and smoky character aimed at consumers seeking a unique beverage experience.  

Positioned as a mid-segment beer with 5.5 percent alcohol content, the brew addresses a market gap between light and strong beers in India. The balanced profile caters to consumers looking for a robust but approachable drinking experience.  

Avneet Singh, Founder and CEO of Medusa Beverages stated, “At Medusa Beverages, we’ve always believed in crafting beers that tell a story and bring people together. Our collaboration with Warner Bros. for the House of Dragons beer celebrates boldness and creativity. The smoky, fiery essence is our way of paying homage to the mystical dragons that inspire strength and awe in all of us.”  

The partnership emphasizes the integration of storytelling with premium brewing. By leveraging the global popularity of the fantasy series, Medusa Beverages aims to strengthen its brand presence in India’s growing craft beer segment. The House of the Dragon beer reflects the brand’s commitment to creating distinctive and innovative products tailored to evolving consumer preferences.

Quaffine, India’s first cold brew coffee liqueur, has launched a limited-edition “Gingerbread Man” for the 2024 Christmas season. Priced at Rs 2,499, the liqueur is available exclusively in Goa and comes in a batch of only 1,200 handcrafted bottles. This release captures the warmth and nostalgia of the holiday season, combining Quaffine’s signature cold brew with festive flavors.

Crafted in small batches, the “Gingerbread Man” edition infuses Quaffine’s signature cold brew coffee with ingredients like ginger, cinnamon, clove, molasses, vanilla, demerara sugar, and Himalayan salt. The resulting flavor profile balances the warmth of spices with a touch of sweetness, designed to evoke the comfort of winter gatherings.

Olson Pereira, Founder and Master Blender of Quaffine said, “Our desire was to craft a liqueur that captures the holiday vibe and gives people something to cherish for the rest of the year. Every ingredient was carefully selected to tell a story of bonding, celebration, and the little joys that make this season special. This isn’t just a drink; it’s our heartfelt tribute to the holiday spirit.”

Isaac Vivek, Founder and CEO of Quaffine added, “Last year’s Christmas Edition was met with immense love from our customers, and it inspired us to push boundaries further for this year’s release. Quaffine’s Christmas editions are a way of expressing our gratitude to our consumers, retailers, bars, bartenders, and brand partners in Goa, who have supported us in becoming the largest-selling premium coffee liqueur in the state. We envision the 2024 edition to not just be a seasonal offering but a new holiday tradition for our customers.”

The liqueur can be enjoyed on the rocks or paired with festive treats like gingerbread cookies, Christmas pudding, or dark chocolate mousse. With its unique flavor profile and limited availability, Quaffine’s Gingerbread Man edition is positioned as a standout addition to holiday celebrations, offering both an indulgent experience and a potential holiday gift.

Karigari Restaurants, led by celebrity chef Harpal Singh Sokhi, has unveiled its new menu featuring No-Maida Chaap, a healthier alternative to the traditional dish. Made with ingredients such as jackfruit flour, soy protein, wheat protein, and psyllium husk fiber, these chaap items offer a nutritious option without artificial chemicals or preservatives. Each serving delivers 18 percent protein, making it a wholesome addition to any meal.  

The menu highlights include Bharwan Tandoori Malai Chaap, Bharwan Tandoori Chaap, Chaap Tikkey, No Maida Chaap Rogani, and No Maida Chaap Tikka Masala. These dishes combine rich flavors with plant-based ingredients, catering to those who seek healthier and sustainable dining choices.  

“At Karigari, we’re committed to bringing our customers innovative and healthier choices. Our no-maida chaap is made with jackfruit flour, designed to deliver great taste while contributing to a healthier lifestyle and a sustainable future. Switching to plant-based proteins is not just good for you; it’s a win-win for the environment as well,” said Chef Harpal Singh Sokhi.  

Yogesh Sharma, Co-Founder and CEO of Karigari, added, “At Karigari, we’re redefining dining with our No Maida Chaap, crafted with jackfruit flour for a healthier, guilt-free experience. Unlike regular chaap made with maida and often in unhygienic conditions, our innovation ensures top-notch quality, taste, and hygiene. Enjoy chaap that are better for you and your plate!”  

Refined flour (maida), commonly used in traditional chaap, is replaced by jackfruit flour and psyllium husk in Karigari’s preparation. This substitution not only enhances fiber and protein content but also promotes better digestion and overall health.  

Karigari Restaurants, known for its innovative take on traditional cuisine, continues to prioritize quality, taste, and sustainability in its offerings. By introducing the No-Maida Chaap, the restaurant reinforces its commitment to redefining dining experiences with healthier alternatives that meet the evolving preferences of diners.  

The No-Maida Chaap menu is set to resonate with health-conscious customers while maintaining the authentic flavors Karigari is known for in the hospitality sector.

Siolim Specialty Coffee Roasters, a growing name in the coffee industry, has launched Miniature Pours, a new, convenient coffee solution designed for those who seek an easy, hassle-free brewing experience. Targeted at coffee lovers who value both simplicity and flavor, Miniature Pours offers a quick way to enjoy quality coffee, whether at work, home, or during outdoor activities.  

Miniature Pours are pre-measured coffee sachets that require no complex brewing equipment, making them ideal for busy professionals, travelers, and students. Compact and lightweight, they offer an accessible and consistent coffee experience without compromising taste. This launch reflects Siolim’s commitment to providing quality coffee that fits various lifestyles, regardless of brewing expertise.  

Siolim Specialty Coffee Roasters is known for combining specialty coffee roasting with innovative beverage solutions. The brand, which brings the relaxed vibe of Goa to Indore, focuses on sourcing premium coffee beans while blending traditional and modern coffee-making methods. Miniature Pours, in particular, aims to offer a consistent and flavorful coffee experience in a format that's easy to prepare.  

“At Siolim, we source directly from small, independent farmers to ensure fair compensation and complete transparency in the supply chain. Our mission is not only to bring the best of Indian coffee to the world but to support the communities behind it,” said Gaurav Sethi, CEO at Siolim Specialty Coffee Roasters.  

With Miniature Pours, Siolim seeks to offer both convenience and taste, ensuring customers can enjoy quality coffee no matter where they are.

Tilaknagar Industries Ltd has announced the launch of Monarch Legacy Edition, marking its first venture into the luxury brandy segment. Founded in 1933, TI has been a key player in the Indian brandy market with brands like Mansion House Brandy, the second-largest-selling brandy globally. Monarch is a significant step in the company’s 90-year legacy, positioning itself as a premium 100 percent pure grape brandy that blends French and Indian grape spirits.

Monarch is a carefully crafted blend of French grape spirits, aged up to eight years in French oak casks, and Indian grape spirits from Maharashtra’s Sahyadri region, known for its proximity to Nashik, India’s wine capital. The brandy reflects a mix of French distilling traditions, using coal-fired copper pot stills, a hallmark of French Cognac production. The result is a complex flavor profile combining the richness of French oak-aged grape spirits with the depth added by the warm climate of Maharashtra, which enhances the extraction of flavors.

Amit Dahanukar, Chairman and MD of Tilaknagar Industries said, “Brandy is India’s second most-consumed spirit, but it remains under-recognized in the luxury segment. With Monarch, we aim to redefine Indian brandy, drawing on our decades of experience, and elevate it to a global benchmark, similar to the success of Indian whiskies and gins.”

The packaging of Monarch takes inspiration from royalty, with a rounded decanter-style bottle featuring intricate ridges and a golden metal shield-shaped label. The bottle is encased in a decorative box depicting ancient emperors, enhancing the product's luxurious appeal.

Ahmed Rahimtoola, Chief Marketing Officer of Tilaknagar Industries said, "Monarch embodies sophistication, reflecting the growing demand for refined drinking experiences among Indian consumers. We expect its popularity to rise both as a neat pour and as part of the evolving cocktail culture in India and internationally."

Tilaknagar Industries has been the fastest-growing IMFL (Indian Made Foreign Liquor) company for the past two years. The launch of Monarch represents a key move in its broader strategy to focus on premiumisation and expand its portfolio across the luxury segment. Brandy remains the second-most-consumed alcoholic beverage in India, with a market share of over 20 percent, according to Euromonitor International.

Weller Kentucky Straight Bourbon Whiskey, a renowned wheated bourbon, has officially entered the Indian market with a launch event in Mumbai. Produced by Buffalo Trace Distillery, one of the most awarded and oldest continuously operating distilleries in the United States, Weller introduces its two premium expressions, Weller Special Reserve and Weller 12 Years Old, to India’s growing premium spirits market.

The Weller brand, named after bourbon pioneer William Larue Weller, is recognized for replacing rye with wheat in its recipe, resulting in a softer and more refined flavor profile. Known globally for its craftsmanship and history, Weller has received numerous accolades and is anticipated to appeal to Indian whiskey enthusiasts looking for a distinct bourbon experience.

Diego Bianchi, GM, Emerging Markets and Barrel Select, Sazerac Company said, “India is one of the world’s leading whisky markets and until now it has not had the opportunity to round out its category with a super-premium wheated bourbon. Weller offers a unique and premium drink experience that stands apart from typical bourbons and whiskies available today. As India continues to embrace varied premium spirit offerings, we believe Weller will resonate with those seeking an unparalleled drinking experience—one that reflects quality, craftsmanship, and distinction.”

Vijay Kauthekar, Executive Vice President at John Distilleries Ltd, part of the Sazerac Company said, “India is the largest whiskey market in the world, and we believe the country is ready for high-end, luxury spirits like ultra-aged bourbons. Weller provides a new, unique, and expertly crafted American whiskey for consumers to enjoy. Its smoothness, complexity, and rich history will appeal to modern Indian spirits enthusiasts who value tradition and innovation.”

The Weller 12-Year-Old bourbon, the oldest age-stated bourbon distributed in India, is aged for an extended period, delivering a smooth and balanced profile best enjoyed neat or on the rocks. Weller Special Reserve, characterized by its subtle sweetness and burnt orange color, is ideal for cocktails, including the classic Paper Plane.

Bourbon, known as America’s Native Spirit, adheres to strict production standards, requiring a minimum of 51 percent corn in the mash, aging in new charred oak barrels, and a minimum aging period of two years. Weller enhances this experience by substituting rye with wheat as the secondary grain and extending the aging process, offering a robust yet smooth flavor.

With its entry into India, Weller seeks to cater to consumers exploring high-quality bourbons and expanding their appreciation for American whiskey traditions.

abCoffee, a prominent grab-and-go coffee chain in India’s retail market, has launched the country’s first-ever range of 13 coconut-based, non-dairy beverages. This innovation caters to the growing demand for plant-based alternatives, offering both coffee and non-coffee options tailored for modern consumers.

The new range, introduced in three phases, debuted in Mumbai and received significant positive feedback, prompting abCoffee to expand the offerings nationwide. Now available across more than 75 retail outlets in India, the lineup combines coconut milk's creamy texture with abCoffee’s specialty coffee blends, catering to those seeking dairy-free, health-conscious options.  

Narsaya Gajji, Vice President of Operations at abCoffee said, "Our mission at abCoffee has always been to innovate and make specialty coffee accessible, affordable, and inclusive for everyone. The coffee range which got coffee beverages wide appeal across several parts of Asia, resulting into countries like China, Indonesia, Philippines fall in love with coffee is now available in India. I personally love the Iced Thai Latte and Bubble-gum swirl, absolutely amazing."  

The coconut-based range includes unique options such as the Iced Coconut Thai Latte, Bubble Gum Coconut Swirl, and Vanilla Coconut Latte. These beverages are made using specialty coffee beans sourced from India’s plantations, paired with coconut milk to create low-calorie, plant-powered drinks that appeal to coffee enthusiasts and non-coffee drinkers alike.  

This launch aligns with abCoffee’s commitment to bringing accessible and inclusive coffee experiences to the Indian retail sector while contributing to the evolving coffee culture in the country.

This Diwali, Third Wave Coffee has introduced a lineup of limited-time offerings that blend traditional flavors with creative twists on coffee and pastries, appealing to India’s retail market. The seasonal collection includes the Gulab Jamun Croissant, Tiramisu Latte, and Tiramisu Frappe, designed to offer customers a unique fusion of familiar tastes and specialty coffee.

Among the new items, the Gulab Jamun Croissant merges the syrupy sweetness of the classic Indian dessert with the light, flaky layers of a French croissant, creating a distinct balance of textures that appeals to pastry enthusiasts. For those seeking a rich coffee experience, the Tiramisu Latte draws on the flavors of the iconic Italian dessert, with espresso paired with whipped cream cheese and cocoa powder. Alternatively, the Tiramisu Frappe offers a chilled blend of creamy coffee and cocoa notes, delivering a refreshing option for customers who prefer a cooler drink.

Each item reflects Third Wave Coffee’s commitment to product innovation and menu expansion. Priced from Rs 299, the Gulab Jamun Croissant, Tiramisu Latte, and Tiramisu Frappe are available across all Third Wave Coffee locations nationwide.

Additionally, for Diwali gifting, Third Wave Coffee has curated festive hampers featuring premium coffee, nuts, and chocolates, priced between Rs 999 and Rs 1999. These hampers aim to provide a thoughtful option for celebrating with friends and family, available at all Third Wave Coffee outlets across India.

Domino’s, India’s leading pizza chain, has introduced a refreshed Cheese Burst lineup featuring three new flavors: Hot and Fiery, Creamy Makhani, and Korean Sweet Chilli. Expanding on the popular Classic Cheese Burst, this new range is designed to appeal to Gen Z’s taste preferences, reinforcing Domino’s position as a key destination for cheese lovers across the country. Each flavor aims to offer a unique experience, adding bold, indulgent options to the Cheese Burst range.

To support the new flavors, Domino’s is launching its #RespectTheMoment campaign, which encourages customers to enjoy the Cheese Burst experience fully. The campaign emphasizes “drool-worthy” moments, aligning with the rich, indulgent appeal of this popular pizza crust.

Chella Pandyan, EVP and Chief Marketing Officer at Domino’s India noted, “Domino’s Cheese Burst is an iconic product that has been much loved by our customers for more than a decade now. We wanted to re-energise the franchise for both its loyal base as well to reach out to a new generation of customers.”

The new Cheese Burst flavors bring distinct tastes: Hot and Fiery offers a spicy profile, Creamy Makhani incorporates classic Indian flavors, and Korean Sweet Chilli blends sweet and tangy spices. These options add variety to Domino’s lineup, reflecting the brand’s adaptability to evolving tastes.

The Cheese Burst crust upgrade is available for all core Domino’s pizzas, both vegetarian and non-vegetarian. Customers can add the Cheese Burst option for Rs 75 on Regular Pizzas and Rs 99 on Medium Pizzas.

United Breweries announced its plans to launch Amstel Grande, a premium Dutch beer brewed in Amsterdam since the late 1800s, to the Indian market. Although the exact launch date has not been disclosed, the move aligns with growing consumer demand for premium beer in India.

“Amstel, the iconic premium beer brand crafted in Amsterdam since 1870, is excited to announce its debut in India with Amstel Grande. Slow brewed with the finest ingredients, Amstel Grande promises to deliver an unparalleled beer experience to Indian consumers,” United Breweries stated in a recent regulatory filing.

United Breweries highlighted that premium beer consumption in India saw a notable 27 percent increase in the second quarter of FY2025, bringing half-yearly growth to 35 percent. This growth has been mainly driven by a surge in demand for Kingfisher Ultra, Kingfisher Ultra Max, and Heineken Silver, as noted in the company’s report.

“We remain optimistic about the industry's long-term growth potential, driven by increasing disposable income, favorable demographics, and premiumization,” United Breweries added.

Heineken NV, the parent company of United Breweries, also reported a 4.5 percent volume growth in its premium beer category in the September quarter, attributed to flagship Heineken along with contributions from Kingfisher Ultra in India. According to Heineken Chairman and CEO Dolf van den Brink, this growth in India, alongside Indonesia, helped offset a 1.2 percent organic decline in beer volume across the Asia Pacific region, as lower volumes were recorded in Vietnam and Cambodia.

Good Drop Wine Cellars, known for its expertise in sparkling wines, has introduced two new variants: Frizzano Sparkling Wine Brut and Brut Rosé. Both are sourced from the Vinchur region of Nashik and are positioned to appeal to India's vibrant nightlife and social gatherings. The addition of Frizzano Sparkling Wine Brut Jeroboam—the first of its kind in India—brings an element of grandeur to various occasions.

Frizzano Sparkling Wine Brut aims to enhance any event, whether it’s a casual gathering or a formal celebration. The Brut is characterized by its crisp citrus and green apple notes, providing a refreshing experience that invigorates the senses. Its bright flavor profile is intended to be a suitable toast for special occasions.

For a more romantic touch, the Brut Rosé features a blend of ripe berries and floral undertones. This variant not only offers an appealing appearance but also a fragrant aroma. The balance of fruity flavors delivers a refreshing experience, making it suitable for a range of events, from informal get-togethers to upscale celebrations.

The Frizzano Sparkling Wine Brut Jeroboam, with its substantial 3-liter capacity, is designed to make a statement at any event. This large format bottle is intended to create a celebratory atmosphere, making it an ideal choice for weddings, VIP events, and exclusive venues.

Ashwin Rodrigues, Founder and Winemaker at Good Drop Wine Cellars stated, “With Frizzano Sparkling Wine Brut, we aim to bring a festive spirit to every celebration. This wine is not just a drink; it’s an experience that enhances the joy of life and parties, making every occasion memorable. We envision Frizzano Sparkling Wine Brut as the perfect companion for toasting to life’s special moments, surrounded by friends and loved ones.”

Bapuna Alcobrew, known for its innovative Chambal Gin, is making a significant move into the rum segment with the introduction of Daku Rum. The brand offers two distinct variants: Daku Gold and Daku Silver. These have already gained recognition, having won the Spiritz Grand Gold award for their design and taste, as well as the ProWine Award 2023.

Crafted in India by third-generation distillers at Bapuna Alcobrew, Daku Rum reflects the rebellious spirit of the Chambal Valley. Both variants are produced in-house, blending spirits from Bapuna's distillery with natural flavors and spices. Daku Gold highlights a warm cinnamon essence, while Daku Silver offers a subtle vanilla flavor. The rums are inspired by the rich history of the Chambal region.

Pervez Bapuna, COO of Bapuna Alcobrew said, “Daku Rum is our tribute to the spirit of defiance and adventure that the Chambal Valley is known for. It's a rebel in a bottle – bold, unapologetic, and crafted to perfection. With Daku, we aim to bring a piece of this region’s untamed legacy to rum aficionados everywhere.”

Daku Gold Rum, characterized by its rich golden color and cinnamon infusion, offers a nuanced profile with sherry and caramel notes. It has an inviting amber hue and a warm aroma of caramelized sugar. Daku Silver, in contrast, is crystal-clear with flavors of vanilla and nutmeg, complemented by hints of mace. It provides a balance of sweetness and mild spice, with a light finish.

Both variants highlight Bapuna Alcobrew's attention to detail and craftsmanship. Launched initially in Delhi, Daku Rum will soon be available in Goa and Maharashtra, priced at Rs 2700. With this new addition, Bapuna aims to deliver a unique rum experience, capturing the essence of Madhya Pradesh's spirited legacy.
 

Pizza Hut has introduced its latest menu innovation in India, the Momo Mia pizza, combining its signature cheesy pan pizza with spicy Schezwan sauce and street-style momos. This unique offering is available in both vegetarian and non-vegetarian options, with prices starting at Rs 269.

The vegetarian version features a crispy pan pizza base topped with capsicum, onion, and sweet corn, encircled by vegetable momos. The non-vegetarian variant includes Schezwan chicken meatballs, capsicum, and onion toppings, with chicken momos around the crust. Each momo is paired with an additional layer of Schezwan sauce, adding a spicy twist to the dish. The combination of bold Schezwan flavors with the richness of pizza and the texture of momos offers a unique dining experience.

Rohan Pewekar, Managing Director of Pizza Hut Indian Subcontinent said, “Innovation has always been at the heart of Pizza Hut. The Momo Mia pizza is a perfect example. We’re excited to bring this unique fusion of two of India’s most loved food items—momos and pizzas—to our customers. We’re confident that Momo Mia will delight those seeking new and exciting food experiences.”

Momo Mia pizza is available at all 890+ Pizza Hut locations across India for dine-in, delivery, and takeaway. Additionally, Pizza Hut is offering value deals such as the ‘Momo Mia Meal for 1’ starting at Rs 299, which includes one Momo Mia pizza and a Pepsi PET bottle.

Starbucks India is introducing a special range of beverages and treats infused with Indian flavors for the upcoming festive season. This includes limited-edition drinks like the Saffron Pistachio Latte and Saffron Masala Chai, along with a variety of festive desserts created in collaboration with Bombay Sweet Shop. These offerings are available across Starbucks stores in India, adding a seasonal twist to its menu while honoring local tastes.

Sushant Dash, CEO of Tata Starbucks, shared, "At Starbucks, we have always celebrated India's vibrant cultural heritage. The festive season is a time of joy, warmth, and togetherness, and at Starbucks India, we are honoured to create new moments that will celebrate India’s coffee and food culture.”

The new menu features a collection of saffron-flavored beverages starting at Rs 395, designed to complement the spirit of the season. Highlights include the Saffron Pistachio Latte, made with Diwali Blend espresso, topped with saffron-flavored cream and rose crumbs. The Saffron Cold Brew offers a refreshing option with bold flavors, while the Saffron Masala Chai gives a festive twist to Starbucks' popular tea drink.

To accompany these beverages, Starbucks has partnered with Bombay Sweet Shop to create a selection of mithai-inspired desserts. Items such as the Gulab Jamun Trifle, Khubani Barfi Bar, and White Choco Kaju Nankhatai are now available, combining traditional Indian sweets with contemporary flavors.

Sameer Seth, Founder and CEO of Hunger Inc. Hospitality, which owns Bombay Sweet Shop, said, “Indian sweets and mithai are at the heart of every Diwali celebration. This partnership beautifully combines the essence of mithai with contemporary flavors, offering a unique experience that celebrates both tradition and innovation."

In addition to the menu, Starbucks India has also curated exclusive gift hampers for the festive season, featuring items like the Bearista Plushie in traditional attire, the Diwali Blend coffee, and assorted dry fruits and nut fudge. Prices for the hampers start at Rs 870, available until stocks last.

As part of its community-focused initiatives, Starbucks continues its "Empowering Girls and Young Women" program, aimed at supporting education and skills development for girls in India. With each new store opening, Starbucks sponsors a girl's education, contributing to its goal of empowering 1,200 girls by March 2025.

This festive menu, along with the brand’s broader initiatives, reflects Starbucks’ ongoing commitment to celebrating India’s rich cultural heritage while contributing to the community.

India's hospitality and beverage industry is witnessing significant changes in consumer preferences, driven by a shift in socializing patterns post-Covid. With the rise of Middle India and younger generations like Gen Z and millennials seeking more diverse experiences, there is a growing demand for elevated drinking experiences beyond traditional options like whisky. The increasing popularity of cocktail culture is a testament to this trend, with consumers of all ages experimenting with new flavors and drinks.

In response to this shift, McDowell’s and Co., a 125-year-old legacy brand in India's spirits market, has reimagined its offerings with the launch of the X Series. This new portfolio, which includes vodka, gin, citron rum, and dark rum, is designed to appeal to consumers seeking more varied and sophisticated drinking experiences. Sourced from ingredients across India and the world, the X Series reflects the brand’s commitment to innovation while maintaining its long-standing quality standards.

The X Series stands out by combining Indian ingredients with exotic global flavors, offering a fresh approach to the spirits market. The brand’s seven distilleries across the country have contributed to this diverse range, which aims to deliver a unique palate experience with honest ingredients and distinctive recipes.

Varun Koorichh, VP and Portfolio Head of Marketing at Diageo India said, “McDowell’s has consistently set standards of excellence in the world of spirits with its exceptional taste and long-standing legacy of quality. We are taking forward our storied heritage with the launch of the X Series by McDowell’s and Co embracing a new era of sophistication and excellence. This new range of premium vodka, gin, citron rum, and dark rum is inspired by the evolving consumer preferences for larger repertoires, prioritizing better quality drinking experiences, with experimentation at the heart of it all."

The X Series represents McDowell’s push into the modern cocktail culture, offering versatile options for consumers eager to experiment with new flavors. The unique flavor profiles are designed to enhance mixability and promote inventive cocktails, catering to the evolving tastes of India’s new generation of drinkers. This move positions McDowell’s and Co. as a key player in the hospitality sector’s ongoing transformation, delivering products that resonate with today’s more adventurous and discerning consumers.

With this latest offering, McDowell’s continues its legacy of innovation, creating a range that suits various occasions and taste preferences. As the hospitality industry in India evolves, the X Series by McDowell’s and Co. is set to play a pivotal role in shaping the future of drinking experiences in the country.

Amrut Distilleries has announced the global launch of Bella, the world’s first single rum made entirely from jaggery. Sourced from the Sahyadri range and Mandya, Bella has been aged for six years in ex-bourbon barrels under tropical conditions. The release of this unique rum coincides with the 75th anniversary of Amrut Distilleries and is a tribute to India’s cultural heritage.

Bella's creation was inspired by the vision of Shri Neelkanta Rao Jagdale (NRJ), often referred to as the Father of Indian Single Malt. His respect for Indian traditions led to the development of this jaggery-based rum. Despite the absence of a license provision in the Karnataka Excise rules at the time, NRJ's determination paved the way for Amrut’s eventual success in obtaining the first license to distill jaggery rum in 2012.

Rakshit N Jagdale, Managing Director of Amrut Distilleries said, “We are honored to present my father’s vision of bringing 100 percent jaggery rum to life. On our Founder’s Day, we dedicate Bella to my father, as he created this category by presenting it to the progressive Karnataka Excise, which granted us the first-ever license to distill jaggery single rum.” He also noted that Bella was soft-launched in July, with the global debut held at Sheraton Grand Bengaluru Whitefield Hotel and Convention Centre.

Sanjay Gupta, General Manager of Sheraton Grand Bengaluru Whitefield Hotel and Convention Centre, said, “We take pride in partnering with brands that reflect India’s heritage. Hosting Bella's global launch is a privilege, and this 100 percent jaggery-distilled single rum brings a unique story to the world of spirits.”

India has a long history of rum production, predominantly using molasses. In 2013, Amrut made strides with its Two Indies Rum, blending Indian jaggery and Caribbean molasses. Bella continues this legacy by focusing solely on jaggery, an ingredient deeply rooted in India’s history, dating back to the Indus Valley Civilization. Jaggery’s significance as a natural sweetener and cultural symbol remains strong, particularly in Karnataka, where Amrut Distillery is based. Bella, which means “jaggery” in Kannada, reflects Amrut’s commitment to preserving this heritage.

The introduction of Bella not only showcases a new product but also establishes a new category in the Indian rum market: Premium Indian Rums. With its deep ties to native ingredients and traditions, Amrut Distilleries aims to celebrate India’s cultural legacy, inspiring pride among both local and international patrons.

Starbucks has unveiled a new Classics coffee range, celebrating its 12 years in India by focusing on the country’s rich cultural heritage. The menu is designed with India-inspired ingredients, blending local flavors with consistency in preparation, reflecting the brand's commitment to the Indian market.

Made with the top 3 percent of Arabica coffee beans globally, the Classics coffee beverages cater to Indian preferences for sweetness, texture, and temperature. The menu includes offerings like Classic Hot Coffee, a blend of espresso and milk, and Classic Iced Coffee, which combines bold espresso with jaggery and milk, starting at Rs 150. In addition to the coffee, the menu features sandwiches like the Chilli Paneer Sandwich, Spinach Corn Sandwich, Paneer Tikka Sandwich, Egg and Mayo Sandwich, and Chicken Salad Sandwich.

Sushant Dash, CEO of TATA Starbucks said, “With more than a decade of history in India, we have been captivated by our country’s unique diversity, the vibrant cultural tapestry, and numerous streaks of ideas brewing around us. This inspired us to create a beverage lineup which is a true testament to the growing cultural confidence and pride of India. Each beverage is curated with top 3 percent Arabica coffee beans from the world to reflect the taste buds of the Indian consumer, combining it with our Third-Place experience to celebrate not just special occasions, but everyday moments and conversations with loved ones."

Since entering the Indian market in 2012, TATA Starbucks operates more than 454 stores across 67 cities with over 3,800 partners, continuing to expand its global and localized offerings in India.

SMOOR, a leading luxury confectionery brand in India, has announced a collaboration with Hangyo Ice Creams, blending their expertise in premium chocolates with Hangyo’s ice cream craftsmanship. This partnership introduces a selection of gourmet ice cream flavors, set to elevate the dessert market in India.

The collaboration features a variety of indulgent flavors, including Black Gold Chocolate, Roasted Almond with Coffee, Dry Fruits, Salted Caramel, and Vanilla Bean. These flavors will be available in 100 ml and 500 ml takeaway containers, catering to both individual and group consumption.

As part of the launch, SMOOR stores will feature a co-branded fridge showcasing these new ice cream offerings. This collaboration is expected to appeal to patrons of both brands, creating a seamless blend of premium chocolates and ice cream.

"We are thrilled to partner with Hangyo Ice Creams to bring our customers a new dimension of indulgence. This collaboration allows us to extend our commitment to quality and innovation into the ice cream category, offering our patrons an even more comprehensive luxury dessert experience," said Vimal Sharma, Founder and CEO of SMOOR.

To promote the launch, SMOOR will host in-store events, where staff will wear co-branded aprons and offer free new ice cream flavors tastings, allowing customers to experience the unique creations firsthand.

Sankeern Pai, Business Development Head at Hangyo Ice Creams added, "This partnership is aimed at creating a new dessert culture that bridges the gap between traditional ice cream and gourmet chocolate experiences. We invite customers to explore a whole new world of flavors and textures."

This collaboration marks a significant step for both SMOOR and Hangyo Ice Creams in their efforts to provide premium dessert options, setting a new benchmark in India’s luxury dessert market. By combining their strengths, the brands offer customers a unique, elevated ice cream experience.

As India’s coffee culture evolves, Siolim Specialty Coffee Roasters, based in Indore, is leading the charge with its focus on specialty coffee blends and unique brewing techniques. With a mission centered on ethical sourcing and sustainability, Siolim has grown into Central India’s first specialty coffee roastery and now aims to take Indian coffee to international markets. This vision includes expanding into regions such as Africa and the Middle East by 2026, contributing to the growing global demand for distinct Indian coffee flavors.

A key factor in Siolim’s success is its direct sourcing from small, independent farmers, ensuring fair compensation and transparency across the supply chain. This model not only supports the farmers but also provides coffee connoisseurs with high-graded microlots that showcase the rich heritage of Indian coffee. The company’s community-driven approach includes establishing India’s first co-roasting space and a specialized barista school, helping coffee enthusiasts deepen their knowledge and refine their brewing skills.

Siolim’s roasting methods are designed to preserve the unique characteristics of each bean. Their approach involves roasting each lot separately before blending, ensuring the distinct flavors remain intact. Signature blends like the *Anjuna*, which combines single-origin coffee with three microlots, deliver a dark chocolate aftertaste with hints of raisins and pear. Their *Madeera* series, known for aging green beans in whiskey and rum barrels, creates bold, standout flavors.

Gaurav Sethi, Head Roaster at Siolim said, “We’re here to change the game. Indian coffee has been underestimated for far too long, and we’re determined to show the world what it’s truly capable of. Every bean we roast, every partnership we forge, is about pushing boundaries—whether it’s through direct trade with farmers or our innovative roasting techniques. We’re not just about coffee; we’re about redefining what Indian coffee can be.”

With its blend of ethical practices and innovative approaches, Siolim Specialty Coffee Roasters is well-positioned to become a global ambassador for Indian specialty coffee, elevating the country's coffee industry in the global marketplace.

Swiggy, India’s leading on-demand convenience platform, has unveiled a new Incognito Mode feature, allowing users to place private orders across food and quick commerce without these purchases appearing in their order history. This industry-first feature aims to offer customers a discreet ordering experience, ideal for occasions like surprise gifts, personal treats, or confidential purchases.

With many Swiggy accounts being shared among family members, friends, or partners, not every order is meant to be seen by others. Incognito Mode offers a solution by ensuring these orders are kept private. Whether users are ordering a midnight cake for a surprise birthday celebration or making personal purchases like wellness products on Swiggy Instamart, Incognito Mode provides a layer of privacy by keeping such transactions hidden from the main order history.

Rohit Kapoor, CEO of Swiggy’s Food Marketplace said, “Even as we lead increasingly social lives, there are certain purchases we want to keep private. Incognito Mode is designed to address this need, ensuring that users can make private choices without them being visible in shared accounts. We’re thrilled to offer this new feature, which aligns with Swiggy’s commitment to providing a seamless, privacy-centric experience.”

Currently available to 10 percent of Swiggy users, the feature will be rolled out to all users soon, enhancing customer privacy across Swiggy Food and Instamart.

Using Incognito Mode is straightforward. Once users activate the feature via a toggle in their cart, the system provides a reminder that Incognito Mode is enabled. After the order is delivered, it remains trackable for three hours for any post-delivery concerns, after which it is automatically removed from the order history, maintaining the privacy of the purchase.

Swiggy’s recent feature updates, including Group Ordering, Eatlists, Explore Mode, and Similar Carts, demonstrate the company’s ongoing efforts to enhance user engagement and convenience on the platform. With the introduction of Incognito Mode, Swiggy continues to lead the way in innovation, offering tailored features that cater to evolving customer needs in India’s retail and food delivery landscape.

Following a successful launch in Delhi, 818 Tequila, the award-winning brand founded by Kendall Jenner, has officially entered the Mumbai market. This expansion is a significant step in 818 Tequila's strategy to establish itself as a leading choice for tequila enthusiasts across India.

818 Tequila has gained recognition for its focus on quality and sustainability, alongside its refined flavor profile. The brand's debut in Mumbai is anticipated to enhance the city's vibrant hospitality scene, offering both residents and visitors a premium tequila option.

The entry into Mumbai marks a continuation of 818 Tequila's broader efforts to solidify its position in India's growing tequila market. The brand has already received a positive response in other key cities, and its introduction to Mumbai is expected to further strengthen its foothold in the country.

"We are incredibly excited to bring 818 Tequila to Mumbai," said Harsh Tuli, CEO of Berry Beverages, the official distributor of 818 Tequila in India. "Mumbai is a city known for its energy, diversity, and appreciation for luxury, making it the perfect market for 818."

818 Tequila will be available at select premium bars, restaurants, and retail outlets throughout Mumbai, aligning with the brand's commitment to offering a high-quality beverage experience.

Paul John Single Malt has partnered with the Single Malt Amateur Club (SMAC), India’s premier whisky appreciation club, to introduce "Ego," the second release in the brand’s Alter-Ego cask series. This exclusive release, limited to just 120 bottles, is available only to SMAC members and exemplifies Paul John’s dedication to creating exceptional single malt whiskies in India.

This marks Paul John’s 142nd single cask release, following a series of collaborations with whisky clubs like SMAC and private collectors. These partnerships have positioned Paul John as the only Indian single malt brand focused on developing the Single Cask Category within India's whisky market.

"Ego" is crafted from a single cask, embodying the essence of Indian whisky craftsmanship. The whisky, influenced by the cask it is aged in, offers a blend of creamy fruits, citrus, and sweetness. Its profile includes hints of an orchid garden, wet wood, and melons, creating an enchanting aroma that could inspire a signature fragrance. On the palate, gentle umami notes build in intensity, balanced by mineral salts, herbal bitters, and toffee sweets. Made from locally harvested six-row barley and matured in Goa’s tropical climate, this whisky, priced at Rs 8500, is available exclusively in Goa, India.

Paul P. John, Chairman of John Distilleries Pvt Ltd said, “We are delighted to partner with SMAC for this extraordinary release, following the successful debut of ‘Alter’ in October 2022. Our newest release, ‘Ego,’ showcases our passion for unique, high-quality whiskies that play on the duality of the Alter-Ego series. Our Single Cask program highlights personalisation and collaboration, allowing true whisky lovers to be part of something special. This release, shaped by us and our enthusiasts, is a testament to our collective achievement.”

This collaboration highlights the essence of Paul John’s Single Cask program, offering whisky enthusiasts the unique opportunity to own a personalized piece of whisky history. Participants are invited to Paul John’s distillery in Goa, where they can select their cask and oversee its maturation and bottling process, adding a layer of exclusivity and potential investment value to the experience.

Hemanth Rao, Founder of SMAC shared, “Alter-Ego has been one of our most challenging releases to date in terms of exclusive single cask whiskies. This project required immense planning and a deep understanding of our members' preferences. Given the challenges of limited availability and distribution restrictions, this has been a tough endeavour. However, the outcome is immensely satisfying, as when you place the whiskies together as a set, they truly showcase the growth and sophistication of both India and our club. From the concept and design of the label and box to the careful selection of the whiskies, every detail has been meticulously evaluated.”

The "Ego" release from the Alter-Ego Single Cask Series is a noteworthy addition to Paul John’s offerings, giving whisky connoisseurs a chance to experience the pinnacle of Indian whisky craftsmanship.

Barsys has officially launched in India with a significant event at Home, Ambience Mall Vasant Kunj, New Delhi. This launch marks a pivotal moment in the Indian beverage industry, introducing advanced cocktail technology to upscale pubs and traditional bars across the country.

During the launch event, attendees were introduced to Barsys' AI-powered cocktail machines, including the Barsys 360 and Barsys Coaster 2.0, along with the Barsys App. Guests participated in interactive tasting sessions and live demonstrations, highlighting the convenience and precision of automated cocktail making, suitable for both home and professional bar settings. The intuitive design of the machines, combined with precise measurements and an extensive recipe library, showcased how easily one could craft cocktails. A notable feature of the evening was the ability for guests to customize their drinks using the Barsys app, providing a firsthand experience of the technology's capabilities.

Akshet Tewari, Barsys Founder and CEO said, "We are thrilled to bring Barsys to India. With our advanced cocktail crafting technology, we aim to redefine the drinking experience in the Indian beverage segment. Our platform combines the best in technology along with cocktail recipes from the best bars, brands, and mixologists around the world, opening up new possibilities for every cocktail enthusiast."

Barsys machines are designed to be more than just functional tools; their sleek, modern design, coupled with interactive LED lighting, makes them a focal point in any setting. These machines are versatile, adapting to various environments, from intimate gatherings to high-volume service areas, and are engineered to dispense exact measurements for each recipe, ensuring consistent, high-quality cocktails. The Barsys platform integrates smart technology, allowing users to control, customize, and monitor their cocktail creations in real time via smart devices.

Barsys is a significant innovation in the alco-beverage sector, combining consumer robotics with a SaaS-based ecosystem. The AI-powered cocktail recommendation engine further enhances the user experience by analyzing preferences and previous selections, offering personalized cocktail suggestions. This feature ensures that every Barsys user enjoys a tailored and unique drinking experience.

The launch event in New Delhi provided an opportunity for expert bartenders, bar owners, cocktail enthusiasts, and stakeholders in the beverage industry to experience Barsys' advanced solutions, signaling a new era in cocktail crafting in India.

Glenmorangie Highland Single Malt Scotch Whisky, part of LVMH, has unveiled its limited edition Azuma Makoto 23 Years Old, marking the first-ever prestige release from Glenmorangie in India. This exclusive whisky will be available only at Delhi Duty Free. To celebrate the launch, Glenmorangie has created an interactive art installation featuring a flora-fauna terrarium, enhancing the travel retail experience with themes of life, earth, air, and energy.

The Azuma Makoto 23 Years Old results from a collaboration between Glenmorangie’s Director of Whisky Creation, Dr. Bill Lumsden, and Japanese botanical artist Azuma Makoto. Dr. Bill’s creation is inspired by their shared love of nature, reflecting complex notes of flowers, rain-soaked moss, and earthy hints. The packaging showcases Makoto's botanical artwork, symbolizing their combined vision.

During a visit to Glenmorangie’s Highland Distillery, Dr. Bill and Azuma were inspired by their surroundings and the Japanese concept of shinra bansho, which encompasses all elements of nature. Dr. Bill envisioned a whisky blending Glenmorangie’s floral character with earthy undertones. He combined Glenmorangie aged in bourbon casks with whisky finished in Chardonnay casks from the Meursault appellation in Burgundy. The result is a whisky with notes of moss, oak, and forest floor, creating a rich and mellow profile.

In his Tokyo studio, Azuma Makoto crafted a botanical sculpture using orchids, roses, and wildflowers from around the world, intertwining them with tree bark, roots, and moss. This sculpture, titled Shinra Bansho, is featured on the whisky’s packaging, reflecting the layered depths of Dr. Bill’s creation.

Dr. Bill Lumsden commented, “Our collaboration with Azuma Makoto is a celebration of nature’s wonder. This 23-year-old single malt, including our first whisky finished in Chardonnay casks from Burgundy, encapsulates nature in all its forms with notes of lemon balm, poached pears, and cocoa powder layered on oaky, earthy tones.”

Azuma Makoto added, “I was honored to partner with Dr. Bill for this celebration of shinra bansho. My sculpture represents my gratitude for nature and the flavors of the Highlands, expressed in Dr. Bill’s whisky.”

Smriti Sekhsaria, Marketing Director at Moët Hennessy India stated, "We are thrilled to bring the rare Glenmorangie Azuma Makoto 23 Years Old to India, exclusively at Delhi Duty Free. This collaboration with Azuma Makoto embodies Glenmorangie’s innovative spirit and pays tribute to nature. We look forward to welcoming whisky enthusiasts and travelers to explore this limited edition.”

The immersive fragrance experience for the launch at Delhi International Airport aims to transform the shopping journey for international travelers, inviting them to explore the whisky’s nuances through touch and scent.

Glenmorangie Azuma Makoto 23 Years Old is available exclusively at travel retail outlets at Delhi International Airport, priced at $1250 / Rs 1,04,690. This limited edition offers whisky connoisseurs a unique opportunity to experience a masterpiece that harmonizes nature and craftsmanship. The bottle will soon be available at select travel retail outlets across the country.

Frozen Bottle, a prominent Indian dessert cafe brand under Curefoods, has introduced Boba Bar, a new venture aimed at offering a premier bubble tea experience. Boba Bar products are now available in over 100 Frozen Bottle stores nationwide and through Swiggy and Zomato, making these beverages accessible to a wide audience across India.

Boba Bar features a diverse menu of flavors and customizations, from classic milk teas to fruity blends, crafted to satisfy various tastes. The Frozen Bottle team invested in extensive research and innovation to create a range of Boba beverages that uphold high standards of quality and taste. Each drink is made with top-quality ingredients to ensure a superior product.

In line with its commitment to sustainability, Boba Bar serves its drinks in iconic Gudbud Jars with biodegradable straws. The menu includes popular options like Thai Milk Tea and Taro, as well as unique flavors such as Matcha, Rose, and Blueberry Bubble Tea. For those seeking something different, Blackcurrant Boba Tea and Chocolate Hazelnut Boba Tea offer exciting new combinations.

Pranshul Yadav, CEO of Frozen Bottle said, “We at Frozen Bottle have always been watchful of the current market trends. With the current boom in the market for all things Boba, it was natural for us to explore that product line. Boba Bar is more than just a beverage; it's an experience. We are excited to bring the vibrant and dynamic world of bubble tea to all boba lovers, offering a wide range of flavours and customizations that cater to every palate. We aim to redefine how people enjoy their drinks, combining quality ingredients with innovative twists to create something truly special."

To mark the launch, Boba Bar is offering its full range of Bubble Teas at a special introductory price of Rs 100 on Independence Day, August 15, 2024. Currently available in over 100 locations across 30 cities, Boba Bar plans to expand to more than 300 locations in over 60 cities within the next couple of years.

Zanotta, the renowned Italian restaurant at The Leela Ambience Gurugram Hotel and Residences, has unveiled an all-new menu crafted by Chef Daniele Di Sacco. With extensive experience in Italy, Chef Daniele aims to highlight the best of Italian gastronomy using locally sourced ingredients to recreate the essence of traditional Italian cooking.

Chef Daniele, who has over 30 years of experience, has curated a menu that captures the essence of Italian flavors. His journey includes working in Italy's esteemed establishments, such as Ristorante Mandarino, La Voglia Matta, and Don Quichotte, bringing a wealth of knowledge to Zanotta's kitchen.

The new menu at Zanotta offers a lavish spread of Italian delicacies. It features gluten-free Burrata su carponata di verdure, combining Burrata with a vibrant vegetable medley. Other highlights include the compressed Risotto oro e zafferano and Gnocchi alla crema di tartufo nero e fungi, which blends black truffle and mushrooms. The Polenta al forno con salsa alla puttanesca is baked to perfection and topped with a zesty sauce. The Parmigiana di melanzane presents layers of eggplant, cheese, and tomato sauce, offering a classic Italian favorite.

The Leela Ambience Gurugram Hotel and Residences invites guests to experience Italian cuisine at Zanotta. Chef Daniele Di Sacco’s new menu promises an unforgettable dining experience, bringing a taste of Italy to Gurugram.

Effingut, a prominent name in India's craft brewing sector, is set to introduce its signature craft beers in cans. Founded over a decade ago by Manu Gulati, Effingut has grown from a small brewpub in KP, Pune, to a national presence with 11 outlets, including 4 brewpubs, 2 bistros, and 5 E2Go locations.

The move to canned craft beers aligns with Effingut's vision to make craft beer accessible for every occasion, combining the convenience of cans with the exceptional taste and quality that Effingut is known for. Effingut’s Bavarian Wheat Beer and inCider Ale Kashmiri Apple will soon be available in 500-ml cans across Pune and Mumbai.

Manu Gulati, Founder of Effingut said, "At Effingut, our journey has always been about crafting legendary beers that reflect our passion for quality and the joy of brewing true craft. The introduction of our true craft beers in cans marks a legendary milestone in our mission to make exceptional craft beer accessible to all."

Effingut has captivated craft beer enthusiasts across India with over 230 distinct beer styles, using only the finest ingredients and traditional brewing techniques. Following the success of their brewpubs and bistros, Effingut introduced E2Go growler stations, bringing the Effin Good craft beer experience directly to consumers.

Gulati said, "With the introduction of our craft beers in cans, we can proudly say that we have come an extraordinary way. We look forward to unveiling two more exciting styles shortly, further enriching our offerings and delighting our customers. We believe in offering something for everyone. By expanding into cans, we're not only broadening our reach but also ensuring that our beers can be enjoyed wherever and whenever our customers choose."

Effingut's launch of beer cans marks a significant step in their journey to redefine the craft beer landscape, with the aim of becoming a pioneer in India for introducing craft beers in cans.

NeuWorld Spirits, a conglomerate spanning tobacco, FMCG, and real estate sectors, has ventured into the premium white spirits category with the introduction of Living Legend Premium Vodka. Crafted to redefine standards in the spirits industry, Living Legend embodies sophistication and refined taste. This addition complements NeuWorld Spirits' existing portfolio, which includes whisky brands Downing Street and Royal Tribe.

Living Legend Premium Vodka is meticulously crafted from select grains, distilled five times to ensure purity and smoothness. Its unique flavour profile is a harmonious blend tailored to perfection. The vodka presents a clean and neutral aroma on the nose, with a subtle hint of freshness. On the palate, it offers a soft and velvety texture that delicately coats the mouth without any harshness. The finish is long and smooth, leaving behind a pleasant warmth that invites enthusiasts to savor the moment.

Initially available in Quart and Nip sizes, Living Legend Premium Vodka will debut in select markets starting with Punjab, Uttar Pradesh, and Haryana, followed by Delhi, Chandigarh, and Himachal Pradesh. Prices will range from Rs 800 to Rs 1100, varying by state.

Poonam Chandel, Managing Director of NeuWorld Spirits said, "We are thrilled to introduce Living Legend Premium Vodka. This launch signifies our commitment to setting new standards in vodka quality and taste. Living Legend epitomizes our dedication to innovation and excellence in every sip, catering to discerning consumers seeking an elevated vodka experience."

According to an IWSR report, India's vodka market is projected to grow by approximately 2.13 percent from 2024 to 2028, maintaining its position as the preferred choice in the white spirit segment.

Haldiram’s, a trusted name in India's culinary scene, has launched an innovative wheat menu featuring a variety of wheat-based dishes. This new menu aims to appeal to diverse taste preferences and is part of the “Ab Sab Khayenge” campaign, which encourages everyone to enjoy the rich flavors of Indian food with the added nutritional benefits of wheat. The wheat menu is available at outlets in Mumbai, Pune, Hyderabad, Bangalore, Vijayawada, Valsad, Vapi, Surat, Nashik, Shirdi, Kolhapur, and Kognoli.

Haldiram's continues to celebrate Indian cuisine with a range of flavorful and tempting dishes. The new wheat menu includes classic favorites like Chole Bhature, Pav Bhaji, Batata Vada, Pani Puri, and two varieties of wheat bread sandwiches: Corn & Spinach and Paneer Tikka.

Neeraj Agrawal, Director of Haldiram’s Foods International Pvt Ltd said, “We are excited to present our Wheat Menu, which demonstrates our dedication to providing a variety of wholesome menu selections. Good food should be enjoyed by everyone, and we are thrilled to provide this experience to our guests with our 'Ab Sab Khayenge' campaign.”

Haldiram’s is known for its commitment to quality and taste, offering a wide range of snacks and sweets. The brand strives to honor tradition while adapting to changing consumer preferences. Haldiram's invites everyone to join the 'Ab Sab Khayenge' campaign and explore the delightful flavors of the new wheat menu. Whether you enjoy traditional Indian cuisine or are looking to try something new, the wheat menu has offerings to satisfy your cravings.

Jimmy’s Cocktails, a prominent name in the cocktails and mixers category in India, achieved profitability in FY’24. As part of its strategy to build a premium beverage portfolio, the company is now focusing on the fast-growing energy drinks segment with its brand Hustle.

Jimmy’s offers the widest range of cocktail mixers in India, including classic non-sparkling options like Whiskey Sour, Bloody Mary, Mango Chilli Mojito, Margarita, Cosmopolitan, Sex on the Beach, and Green Apple Martini. Recently, the company introduced a new range of sparkling mixers in premium blue glass bottles, featuring Tonic Waters, Soda, Mint Mojito, Lemonade, and Ginger Ale, challenging the market dominance of existing players.

Jimmy’s Cocktails commands over a 90 percent market share in its category. "One of the key reasons for this is our ability to make world-class products which erstwhile were only limited to the skill of a bartender," said a company representative. Their exclusive facility in Nashik allows them to constantly evaluate consumer trends and develop new products. With the addition of the sparkling range, Jimmy’s now boasts the widest portfolio in the market. The team’s extensive experience in sales, marketing, and distribution of both alcoholic and non-alcoholic beverages further strengthens their market position.

At-home spirits consumption dominates over 80 percent of the alcohol beverage market. Jimmy’s targeted this segment from the start, aiming to deliver a bar-like experience at home at a competitive price. "Every time a consumer pours a peg of Spirits in its glass, be it Gin, Whisky, Vodka, or Rum, the balance of the glass is where we compete for," the representative added.

Jimmy’s is now also focusing on bar penetration with a two-pronged strategy. Their new range of sparkling mixers like Tonic Waters, Lemonade, and Ginger Ale is designed to appeal to premium bars. Additionally, Jimmy’s has introduced single-serve sizes of their cocktails, making it easier for smaller bars without a mixologist to offer a varied cocktail menu.

The market for mixers and club soda is currently valued at approximately 2000 crore and is growing at 12 percent annually. Jimmy’s aims to maintain its dominance in the non-carbonated, classic cocktail mixers segment while capturing market share in the sparkling mixers category with their new Tonic Water and Ginger Ale range.

Jimmy’s products are available in 20,000 outlets, and with the introduction of new, more affordable formats, they plan to expand to 50,000 outlets. Operational since mid-2021 post-COVID, Jimmy’s has ambitious plans to achieve a 300 crore revenue run rate profitably over the next three years.

Gulabs, a well-known name in the food industry, has launched a new line of "Iced Tea Concentrate," offering customers a range of flavors. The new flavors include Lemon Iced Tea, Lemon Ginger Iced Tea, and Lemon Mint Iced Tea, all available in 200 ml glass bottles.

What sets Gulabs' Iced Tea Concentrate apart is its use of real ingredients for flavor, aroma, and texture. Unlike other brands that use artificial additives, Gulabs focuses on creating beverages with authentic ingredients. This commitment ensures that each bottle contains the genuine taste of lemons, ginger, mint, and tea. From the first sip, customers can enjoy a refreshing natural taste without any essences or thickening agents.

"Gulabs' entry into the Iced Tea Concentrate category highlights our dedication to innovation and offering customers the best products. With real ingredients and convenient packaging, Gulabs Iced Tea Concentrate aims to change how people enjoy their favorite beverage. Whether it's a cool drink on a hot day or a thoughtful gift, Gulabs Iced Tea Concentrate provides a refreshing and wholesome experience," said Ruchika Gupta, Co-Founder of Gulabs.

The 200 ml bottles are designed to encourage customers to try different flavors and offer a convenient gifting option. Their compact size allows for easy storage and portability, making them perfect for individuals on the go. These bottles are ideal for sampling the various flavors or as a unique gift.

Gulabs also offers larger 1-liter packs for the HoReCa (Hotel-Restaurant-Café) industry. These packs are designed for establishments that want to provide a high-quality, natural Iced Tea experience. Packaged attractively and easy to use, Gulabs' HoReCa packs ensure that businesses can serve their customers with the same excellence that Gulabs is known for. Initially, the products will be available on their website, www.gulabs.in, and will later expand to other stores and online platforms.

In a groundbreaking move for the restaurant industry, Gigi Bombay, a restaurant by Chrome Asia Hospitality, has launched a new cocktail program through a digital ad film featuring actor Jim Sarbh. This innovative campaign highlights Sarbh's playful take on cocktails while showcasing the best offerings from Gigi Bombay’s new menu. This initiative reflects the evolving tastes of the Indian retail and F&B market, where interest in sophisticated cocktails is rising.

As Indian consumers become more adventurous with their beverage choices, the demand for refined cocktail experiences grows. Recognizing this trend, Gigi Bombay introduced its new cocktail program, which Jim Sarbh grandly launched at the restaurant. The program features signature cocktails and categorizes them into distinct historical eras, such as the Dawn of the Drinks, the Speakeasy era, and the Golden Age of cocktails. This thematic approach revives classic drinks from each era, now available for patrons to enjoy.

The digital film portrays Jim Sarbh as a self-proclaimed cocktail connoisseur, exploring and being amazed by each drink. The ad humorously demonstrates that Gigi’s cocktails cater to everyone, whether they are seasoned cocktail enthusiasts or casual drinkers.

Nikita Shahri, Co-Founder of Chrome Asia Hospitality said, "Gigi Bombay is one of our marquee restaurants, and we are always looking to unleash the best of our creativity here. To set the tone for our cocktail book launch, we couldn’t think of anyone but Jim Sarbh. His fun personality added to the quirk of the launch. With Gigi, we endeavor to elevate the cocktail offerings and offer a never seen before experience to all our patrons and this launch is yet another step in the same direction. This is just the beginning, and we’re looking at offering a top-notch cocktail experience with international takeovers and much more.”

Directed and conceptualized by Nikita Shahri, the video is produced by the creative agency Secret Sauce, further emphasizing Gigi Bombay's commitment to delivering an unparalleled cocktail experience. This launch signifies a significant step forward in India's retail and F&B landscape, setting new standards for creative beverage programs in the industry.

Swiggy, India's leading on-demand convenience platform, has launched 'Eatlists,' a groundbreaking feature in food delivery aimed at transforming how users discover and share food recommendations. This innovative feature allows food enthusiasts to create and share curated lists of their favorite dishes directly within the Swiggy app, similar to creating and sharing music playlists. This development highlights Swiggy's commitment to enhancing the retail food experience in India.

Swiggy's in-app insights reveal that 58 percent of users struggle with indecision when selecting meals, and 68 percent rely on recommendations from friends and peers. These statistics indicate a fragmented and time-consuming process involving multiple platforms for reviews and orders. In response, Swiggy aims to simplify discovering, saving, and sharing food recommendations within its app, offering users unparalleled convenience and choice.

Key Benefits of Eatlists:

• All Favorites in One Place: Users can create themed lists of their favorite dishes for easier browsing.
• Seamless Sharing: Share curated Eatlists with other food lovers, enabling them to discover new dishes and restaurants.
• Instant Access: Access lists created by users or others, ensuring a continuous stream of food recommendations.

Rohit Kapoor, CEO of Food Marketplace Swiggy stated, "Before social media and other digital channels, food was the original form of community building. Sharing meals brought people together. Eatlists brings the best of both worlds: the ability to create and share your food identity with the world while discovering new favorite dishes through thousands of Eatlists curated by fellow food lovers and experts, both in your city and beyond.”

How It Works:
Users can start creating Eatlists by tapping the bookmark icon against their favorite dishes and saving them under different Eatlists. They can name their lists anything from "Weekend Treats" and “The Answer is Always Biryani” to "Healthy Bites.” Once curated, users can share these lists with friends and family directly through social media apps like WhatsApp and Instagram. They can also browse Eatlists created by others, such as "Late-night Cravings in Mumbai" or "Top Street Foods in Delhi," making meal choices more social and fun.

The Eatlists feature will be available on the Swiggy user's food home page and their profile page, ready to be created, shared, and enjoyed. This initiative underscores Swiggy's commitment to enhancing the retail food experience in India by leveraging technology to simplify and enrich the way users discover and share their favorite meals.

Crowne Plaza Greater Noida proudly introduces THE BUTCHER SHOP, a dedicated culinary destination catering to meat enthusiasts and BBQ aficionados alike. Scheduled for launch this July, THE BUTCHER SHOP promises an unparalleled dining experience, celebrating the art of barbecue amidst our esteemed venue.

The menu at THE BUTCHER SHOP is a celebration of grilled delicacies, featuring a curated selection of BBQ delights that highlight a variety of meats and seafood. Guests can indulge in signature dishes and seasonal highlights that include succulent Herbes De Provence Lamb Chops, tantalizing Five-spiced charred pork belly, and flavorful Sea salt and sage-rubbed Steaks, alongside other tempting offerings. For group dining, patrons can choose from seafood, meat, or vegetarian platters, ensuring there's something for everyone.

Sharad K Upadhyay, General Manager at Crowne Plaza Greater Noida said, "With six distinguished food and beverage outlets already established, we identified a need to cater specifically to meat enthusiasts in our community. THE BUTCHER SHOP is our solution, offering both guests and residents of Noida/Greater Noida an opportunity to satisfy their carnivorous cravings."

THE BUTCHER SHOP provides the convenience of dining in or opting for takeaway services, ensuring flexibility for every guest. Crowne Plaza Greater Noida places utmost importance on quality, sourcing its meats from some of India's premier suppliers. This commitment to excellence ensures that every culinary experience at THE BUTCHER SHOP meets the highest standards.

The addition of THE BUTCHER SHOP enriches Crowne Plaza Greater Noida's culinary offerings, providing a distinct dining experience that caters comprehensively to the diverse tastes of its guests and community.

McDonald’s India (West and South), operated by Westlife Foodworld, has introduced the McSavers+ campaign, aiming to redefine value in the fast-food sector.

The campaign's tagline, "It Doesn’t Add Up," challenges traditional pricing norms with snack and beverage combos that offer exceptional value. The intriguing math of 65+49=69 is used to illustrate this concept. Customers can now enjoy a Chicken Surprise Burger priced at Rs 65 and a classic Coke Float at Rs 49, but instead of paying the expected total of Rs 114, they will only pay Rs 69.

The McSavers+ menu includes popular items like the McAloo Tikki, Pizza McPuff, McEgg Burger, Regular Fries, and the new Chicken Surprise. Customers can pair any snacks with a Coca-Cola beverage for just Rs 69.

A quirky TV commercial complements the campaign. It begins with two GenZ kids puzzled by the math-defying offer at a McDonald’s counter. Their confusion is humorously depicted with a scene of Isaac Newton, sitting under a tree and being struck by a Chicken Surprise Burger while enjoying a Coke Float. This scene symbolizes a breakthrough in understanding the incredible value of the offer. The tagline, "Value so good, it doesn’t add up," effectively combines historical wit with modern-day value expectations, resonating with younger audiences.

Arvind R.P., Chief Marketing Officer of McDonald’s India (W&S) stated, “We are delighted to launch the McSavers+ campaign targeted at the youth. We aim to make delicious feel-good moments easy for everyone and democratize access to delicious food, being easy on the wallet. Every aspect of this campaign has been meticulously crafted to resonate with Gen Z, a key audience for McDonald’s."

Rahul Mathew, Chief Creative Officer at DDB Mudra Group added, “Value has become such an overused word and a blind spot in the retail world. We needed a new way to communicate the same to our GenZ audience. So, we decided to take them through the math (or the lack of it) in our offers. And who better to take them through it than someone who probably scored A++++ in his math class – Isaac Newton.”

To enhance the consumer experience, McDonald’s India has launched a microsite, 654969.in, providing customers with detailed information about the new offering.

This limited-time offering highlights McDonald’s commitment to providing delicious, affordable, and accessible products. The company ensures that select menu items contain no artificial colors, flavors, preservatives, or added MSG in the chicken offerings. For nearly three decades, McDonald’s India has focused on using fresh ingredients, locally sourced from renowned suppliers, ensuring high quality and transparency for its customers.

Amidst the rising popularity of rum, Those Good Distillers introduce IDAAYA in India. This premium sipping rum, crafted in the heart of the Himalayas, is anchored in ancient Indian wisdom and tradition.

IDAAYA, a meticulously crafted dark rum, encapsulates India's rich heritage of spirit-making and blends time-honored methods with contemporary techniques. It offers a memorable drinking experience amidst the chaos of everyday life, providing moments of stillness, reflection, and solace.

Shortly after its launch, IDAAYA garnered international acclaim, winning a Double Gold at the International SIP Awards 2024, a Silver award for Rums made in Asia at The Asian Spirit Master 2024, and a Bronze at the International Wine and Spirits Competition 2024 in the aged category.

Karishma Manga Bedi, Founder and CEO of IDAAYA, stated, “IDAAYA strives to capture the essence of discovering a moment of reflection and the spirit of exploration in every bottle. We aim to offer our customers more than just a premium rum; we provide a unique experience that takes them through a doorway of limitless discovery with each sip. By prioritizing quality, authenticity, and innovation, we ensure that every bottle of IDAAYA represents our unwavering commitment to excellence in the spirits industry.”

IDAAYA’s Master Blender, Christopher Armes, commented, "I was particularly intrigued by the idea of fusing Indian traditions to the world of rum that enabled such a layered rum to be born. It's pleasing to have been so quickly appreciated."

Karishma further added, “Over the last few years, we have seen the rum category invigorated with many new modernist players that have helped expand this category. We noticed a gap in the market with no representation from India in the premium segment. It has been our endeavor to showcase the strength of the Indian spirits craft internationally. It has been extremely rewarding to see the recognition that we have received with various awards on the world stage through blind tastings.”

The creation of IDAAYA is inspired by the methodologies of Arthashastra, where ancient scriptures describe a drink made by fermenting and distilling sugarcane juice. The high mountain altitude, crisp cool air, and Himalayan spring water impart a unique character to the rum. The 12-year-old rum, aged in Bourbon casks and blended in a Solera system in Sal wood casks with Indian rum, adds depth of flavor and rich aromas.

This craftsmanship results in a smooth, well-rounded rum with a deep amber color. The nose reveals notes of jaggery, vanilla, and all-spice, while the first sip unravels caramel notes followed by dark chocolate, tropical fruits, dried fruits, all-spice, toasted vanilla, and oak. Each sip peels back layers of mystery, leaving the lingering taste of the Himalayas.

Currently available at duty-free shops in Delhi, Mumbai, and Bangalore, IDAAYA will soon be available in India’s premium restaurants and bars. It is best sipped on its own or with good company, on the rocks, or garnished with a burnt orange twist.

For the first time in its history, Popeyes has added Boneless Wings as a permanent menu item, available across the United States. The new offering features six distinct flavors: Classic, Honey Lemon Pepper, Signature Hot, Honey BBQ, Sweet 'N Spicy, and Roasted Garlic Parmesan. These Boneless Wings are crafted from tender all-white meat chicken breast, hand-battered, breaded, and fried for a crispy finish. Whether customers prefer a mild or spicy kick, there's a flavor for every palate.

Popeyes noticed the ongoing debate on social media about boneless wings, with many food enthusiasts, influencers, athletes, and comedians weighing in. In response, Popeyes is joining the conversation, asserting that their Boneless Wings will turn skeptics into believers. To support this claim, Popeyes has partnered with actor and comedian Jimmy O. Yang, who previously expressed his disdain for boneless wings. After sampling Popeyes' version, Yang has had a change of heart and now endorses them.

Jimmy O. Yang commented, "Okay, you got me. I wasn't acting at all. I never thought I'd say this, but I'm officially a boneless believer. Popeyes has made a boneless wing so good that I'm eating my words. I used to be a hater — honestly, I've always been a hater — but after trying these, holy #$!@, they're incredible. If these wings can convert me, they can convert anyone."

Jeff Klein, President of Popeyes North America added, "Our new Boneless Wings are a game changer. Our culinary team brought the best flavors from our existing Wing platform to this new Boneless offering to give our guests the best of both worlds. We're so confident everyone will love them that we're giving away free 6 piece Boneless Wings with any $10 purchase as both a thank you to loyal believers and a challenge for those ready to be converted."

To promote the new Boneless Wings, Popeyes is offering a free 6-piece Boneless Wings with any $10 purchase made through the Popeyes app or website until July 14th. Popeyes new Boneless Wings are now available at participating U.S. locations. For more details on the campaign and offers, visit popeyes.com.

McDonald’s India – North and East, in partnership with Universal Pictures, is set to introduce Minions-themed experiences to its restaurants. This collaboration will bring Minions-themed menu items, special packaging, and restaurant transformations for customers of all ages.

The special menu items include:

• Choco Caramel McFlurry: A blend of creamy vanilla soft serve with chocolate and caramel swirls topped with Oreo.
• Chicken McNuggets (4-pcs): Priced at Rs 99, this exclusive pack features two new dipping sauces: zesty Manchurian dip and sweet yet spicy Sweet Chilli dip.
• Mega Minion Surprise Meal (4-pcs): A meal including a surprise burger, regular fries, a regular beverage, and Pizza McPuff.

Happy Meal customers will receive a special edition *Despicable Me 4* book and a Minion-themed headband, along with access to games and activities via a QR code on the Happy Meal box. Select McDonald’s restaurants will be decorated with Minion-themed decor, creating an immersive environment for guests. There will also be special appearances by Minion mascots for photo opportunities and customer engagement.

Rajeev Ranjan, MD of McDonald’s India - North and East, stated, “McDonald’s has always been a happy place for families, and we are always looking for new ways to create joyful and memorable experiences for our customers. We are incredibly excited to bring the world of the Minions to our customers. We eagerly wait to see broader smiles on the faces of our young guests and their families as they relish this limited-edition meals while engaging in the fun activities.”

The Minions-themed celebrations will run until August 1, 2024, across all McDonald’s restaurants in North and East India. Join McDonald's for a Minion-filled adventure and be among the first to try the new Minion-themed products.

Plantaway, a leader in the plant-based food industry, has launched India's first 100 percent Plant Protein Chick'n Fillet. This innovative product, made entirely from pea protein, contains 19g per pack and is designed to cater to the growing demand for high-quality vegetarian protein options.

Identifying a gap in the market for nutritious plant-based protein alternatives, Plantaway created the Chick'n Fillet to meet this need without compromising on taste, texture, or nutrition. "At Plantaway, our mission has always been to provide top-notch plant-based alternatives that don't sacrifice flavour or satiety. Our new Chick'n Fillet, made entirely from pea protein, offers an unbeatable combination of taste, texture, and nutrition," said Romil Ratra, CEO of Plantaway. He added that the product is expected to appeal to health-conscious consumers and chefs due to its versatility in various recipes and cuisines.

The Chick'n Fillet is suitable for grilling, baking, or sautéing, and each pack contains 19g of protein. This makes it an excellent choice for those looking to increase their protein intake while following a vegetarian diet. With its realistic taste and texture, the Chick'n Fillet aims to satisfy even the most discerning palates.

Since its inception, Plantaway has focused on creating plant-based foods that cater to diverse dietary preferences and health goals. The company's product range includes dairy-free mylks, meat alternatives, mayos, dressings, and now the Chick'n Fillet. Plantaway’s commitment to quality ingredients and delicious recipes has garnered a loyal following among plant-based food enthusiasts.

Starting June 21st, the Chick'n Fillet will be available for purchase on Plantaway's website, as well as on Swiggy and Zomato in Mumbai, Delhi NCR, Bangalore, Chennai, Pune, and Hyderabad. Priced at Rs 399 for a pack of two fillets, the product is packaged in Plantaway's eco-friendly materials, reflecting the company's commitment to sustainability.