Pizza Hut Tests 'Underground Delivery'

QSR chain Pizza Hut recently tested ‘Underground Deliveries’ as part of a tie in with the upcoming feature film "Teenage Mutant Ninja Turtle: Mutant Mayhem" premiering on Aug. 2.

As per the reports, the pizza chain has partnered with Paramount Pictures, Nickelodeon Movies and Point Grey Production held in New York City only.

Since the home of the title characters is an abandoned subway, it was fitting for the underground deliveries to take place at a local NYC subway station.

Select pizza lovers in Manhattan experienced an underground delivery by texting the turtle emoji to a dedicated hotline number which then placed an order for Pizza Hut pizza. Once ordered, Pizza Hut prepared and delivered the pizza within minutes directly to the marked "Pizza Drop Zone".

"Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history that goes back to the'90s. Bringing the two together again for a new generation was a no brainer," shared Lindsay Morgan, CMO, Pizza Hut.

Pizza Hut operates about 19,000 restaurants in more than 100 countries.