Pizza Hut to Focus on Delivery in 2019, launches Rider Tracking Feature

India’s leading pizza chain Pizza Hut has announced that the company will focus on delivery as a key driver of business growth in 2019 and introduce various initiatives to further enhance the delivery experience for consumers.

Coherent with this aim, the brand has launched a rider tracking feature across its digital ordering platforms – mobile-site, mobile app and desktop site.

The feature is available across all cities where Pizza Hut has delivery services. Pizza Hut has also introduced Wow Delivery 50% off, an everyday value offering on its delivery channel, wherein a consumer can avail 50% off on any 2 Medium Pan Pizzas.

Taking forward the ‘Its Time to Switch’ campaign, the brand unveiled a new television commercial highlighting the rider tracking feature and Wow Delivery 50% off everyday value offer. The TVC features famous Bollywood celebrity Abhay Deol and will be aired extensively across electronic and digital mediums.

https://www.youtube.com/watch?v=803rE7SLtSo

The rider tracking feature has been launched by Pizza Hut as a solution based on key behavioral findings of the brand’s large consumer base, majority of whom are tech-savvy, on-the-go millennials.

The findings have shown that consumers choose brands which adapt to their lifestyle, understand their preferences and enable them to take charge. Also, with changing consumer habits, pizzas have evolved from being a special occasion treat to becoming a part of everyday food consumption in India.

Therefore, hassle-free and seamless food ordering and delivery experience has become a vital deciding factor, apart from taste and quality. Rider-tracking is an enabler of the convenience that consumers are seeking, further bolstered by value offers.