Plant Based Brand GoodDot Introduces Pro Chaap

Plant based meat brand, GoodDot has recently launched "Pro Chaap," a substitute for traditional chaaps.

This product, known as the 'Zero Maida Soya Chaap,' marks a significant advancement in the food industry.

With its nutritional composition, flavor, texture, adaptability, and convenience, this protein-rich is poised to change the protein consumption habits.

Soya chaap has gained immense popularity in northern regions of the country and is now expanding its reach nationwide.

While many available soya chaaps contain a significant amount of maida (refined flour), Pro Chaap stands out as a zero maida and zero cholesterol product, enriched with dietary fibre.

From tikkas and fillings to curries, keemas, biryanis, and even beloved Chinese Chilli dishes and Asian-style stir-fries, Pro Chaap offers endless possibilities with just one product.

With an impressive protein content of 64%, Pro Chaap provides an alternative to both paneer and chicken, making it suitable for positioning as either Chaap or plant-based meat.

Additionally, its extended one-year shelf life and ambient stability make it a convenient choice for people in the food service industry.

It is priced around 30-50% lower than chicken or paneer, Pro Chaap introduces a new protein source for chefs and food service providers, enabling them to offer fresh and innovative choices to their customers while reducing food costs.

This product combines a delightful fusion of protein and nutrient-rich ingredients, elevating vegetarian and plant-based dishes to different levels.

"The plant-based meat and alt-protein industry is at an inflection point, and it is poised for explosive growth. With the advent of Pro Chaap our team has met all the vital benchmarks of taste, price, and nutrition. Now consumers can enjoy tasty and high-quality plant-based proteins at a price of almost 40-50% lower than chicken and paneer.” said, Abhishek Sinha, Co-Founder & CEO, GoodDot.

Pro Chaap is gaining traction in luxury hotels such as Marriott, Novotel, Radisson, Raffles, and others, as well as popular restaurants like Global Grill, Bodhi Tree, and Grillophilia.

Additionally, leading Dhaabas across West and North India have also embraced the product, further solidifying its market presence.

GoodDot remains at the forefront of the plant-based meat sector,  offers an inventive and eco-conscious substitutes for conventional animal-derived products.

By introducing Pro Chaap, GoodDot is commited to transform the food industry by providing cost-effective and highly adaptable choices for food service providers at every stage of the value chain.