Popular Indian Cricketer T. Natarajan Joins Forces with Sharief Bhai as the Brand Ambassador

Sharief Bhai, a brand from the house of Curefoods has onboarded esteemed Indian cricketer T. Natarajan as its brand ambassador. 

A distinguished name in the world of cricket, T. Natarajan brings his remarkable achievements and indomitable spirit to enhance the essence of Sharief Bhai's culinary legacy with this announcement.

“T. Natarajan's journey and dedication mirror the essence of Sharief Bhai – a commitment to excellence and heritage. Natarajan's prowess on the field has earned him respect and admiration across the entire country. We are honoured to have him as our brand ambassador and while he supports us in this journey, we look forward to embarking a fruitful partnership,” said Gokul Kandhi, Chief Business Officer of Curefoods.

Popularly known as T. Natarajan or also Thangarasu Natarajan, the cricketer was born on 4th April 1991 in Chinnappampatti, a village near Salem in Tamil Nadu. He entered the world of cricket in December 2020, when he was named as one of the four additional bowlers to travel with, for the Indian cricket team to their tour to Australia. 

Currently representing Sunrisers Hyderabad in the Indian Premier League (IPL), he achieved a historic feat during India's 2020–21 tour of Australia by becoming the first Indian cricketer to debut across all three formats in the same tour. The collaboration between T. Natarajan and Sharief Bhai signifies a union of values – excellence, authenticity, and a deep connection to one's cultural roots. As the brand ambassador, T. Natarajan will further accentuate the essence of Sharief Bhai's classic flavours and genuine hospitality.

"I am thrilled to be a part of the Sharief Bhai family as its brand ambassador, for a brand that resonates with my love for biryani, an authentic taste and culture. Just as cricket brings diverse people together, food unites us Indians too,” shared Natarajan.

The cricketer also graced the launch of Sharief Bhai’s traditional restaurant in Coimbatore, where he actively participated in the event by conducting the inauguration and ribbon cutting ceremony at restaurant while additionally engaging in a meet-and-greet session with the guests. 

Curefoods is a leading house of F&B brands in India. It was founded by Ankit Nagori in 2020. It houses brands like EatFit, CakeZone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle among others. It has over 200 cloud kitchens and offline stores that cater to over 10 cuisines, across 15 cities in India.