Prasuma Launches Bao Buns in India for the First Time
Prasuma Launches Bao Buns in India for the First Time

Momo brand Prasuma has launched Bao Buns, another first in the Indian market.

Bao Buns are a variety of dumplings, hugely popular globally for their flavourful fillings and their delightfully fluffy, soft, and airy texture.

100 million Bao Buns are sold in Japan monthly, making them a veritable staple in Japan and extending to Southeast Asia. Sold as a highly accessible snack for all, a majority of Bao Buns are bought from convenience stores such as 7-Eleven. Interestingly, with Reliance bringing 7-Eleven stores to the Indian market, Prasuma’s Bao Buns will have a familiar place to call home.

“At the heart of it, we are a customer-centric brand that thrives on customer love. We know India’s food lovers always want something new and exciting, and Bao Buns are our answer to their cravings. They’re a version of our widely loved dumplings which will give them access to a whole new flavour profile and texture experience,” said Lisa Suwal, CEO, of Prasuma.

Prasuma is introducing Bao Buns to the Indians as a delicious and convenient snack. An on-the-go delicacy, dumpling lovers can steam, microwave or pan fry the Bao Buns and enjoy a healthy snack that’s preservative-free, in just minutes. The variants start at INR 89 only.

The soft and delicious stuffed buns are filled with a sweet or savoury filling. Consumers can enjoy 6 delicious variants including the authentic Bao filling of BBQ Chicken or Char-Siu as well as variants designed for the Indian palette including Butter Chicken, Chicken Keema, Veg Pizza, Spicy Veg, and Chocolate Crunch.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading