Prasuma Launches Bao Buns in India for the First Time

Momo brand Prasuma has launched Bao Buns, another first in the Indian market.

Bao Buns are a variety of dumplings, hugely popular globally for their flavourful fillings and their delightfully fluffy, soft, and airy texture.

100 million Bao Buns are sold in Japan monthly, making them a veritable staple in Japan and extending to Southeast Asia. Sold as a highly accessible snack for all, a majority of Bao Buns are bought from convenience stores such as 7-Eleven. Interestingly, with Reliance bringing 7-Eleven stores to the Indian market, Prasuma’s Bao Buns will have a familiar place to call home.

“At the heart of it, we are a customer-centric brand that thrives on customer love. We know India’s food lovers always want something new and exciting, and Bao Buns are our answer to their cravings. They’re a version of our widely loved dumplings which will give them access to a whole new flavour profile and texture experience,” said Lisa Suwal, CEO, of Prasuma.

Prasuma is introducing Bao Buns to the Indians as a delicious and convenient snack. An on-the-go delicacy, dumpling lovers can steam, microwave or pan fry the Bao Buns and enjoy a healthy snack that’s preservative-free, in just minutes. The variants start at INR 89 only.

The soft and delicious stuffed buns are filled with a sweet or savoury filling. Consumers can enjoy 6 delicious variants including the authentic Bao filling of BBQ Chicken or Char-Siu as well as variants designed for the Indian palette including Butter Chicken, Chicken Keema, Veg Pizza, Spicy Veg, and Chocolate Crunch.