QSR Chain Burgrill To Raise Funds for Expansion; Targets 40 CoCo stores Pan India
QSR Chain Burgrill To Raise Funds for Expansion; Targets 40 CoCo stores Pan India

Delhi-based Burgrill has announced that it is seeking its first external fundraise to accelerate its growth and expansion plans. 

The bootstrapped brand has created a niche for itself in the mass-premium category through a focus on innovation & customization. 

"We're thrilled to embark on this exciting journey as we seek to funding to fuel our expansion and enhance the Burgrill experience for our customers. This funding will enable us to introduce Burgrill to new markets, enhance our menu offerings, and invest in technology to further elevate our customer interactions. Client Associates Investment Banking team is advising us on this transaction,” shared Ankur Madan, CEO & Co-Founder, Burgrill.

Burgrill has quickly risen to prominence by introducing a novel dining concept that fuses the traditional charm of a classic burger joint with modern culinary techniques and an emphasis on a personalized dining experience. With its mouth-watering gourmet burgers, handcrafted with premium ingredients and innovative flavours at affordable pricing, Burgrill has gained a loyal following of food enthusiasts and gastronomes. The brand offers a unique menu with equal vegetarian & non-vegetarian options across burgers, wraps, subs & salads. 
The funding will be used to support key initiatives, including; expansion as it plans to open new flagship locations in high-traffic areas to attract a wider audience, menu innovation, and technology integration.

It is also planning to expand its team of culinary experts, marketing professionals, and operations specialists to support its growth trajectory.

Launched in 2016, Burgrill was conceptualized by three food fanatics to venture into an untapped segment of fast-food with healthier alternatives and became its pioneer in India. It operates over 49 outlets in more than 22 cities in India in the last eight years and intends to launch another 40 CoCo stores Pan India. The brand is rapidly growing in the northern states of the nation and aims to capture t- key metros in the next 4-5 years. So far the business crossed 45 Crores in Brand Revenue whilst remaining completely bootstrapped. It has registered double digit EBITDA Margins and is growing at 50% Y-o-Y. 

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading