Radico Khaitan Limited is a major player in India's IMFL industry has revealed the introduction of Magic Moments Remix Pink Vodka.
This launch is carefully aimed at meeting the increasing desire for flavored and colorful alcoholic beverages.
The initial launch will target markets in UP and Assam, with plans to expand nationwide within the next 2-3 quarters.
The Magic Moments Vodka collection encompassing the Remix series like Verve line, Dazzle, and Vodka Cocktails, stands as Radico Khaitan's flagship brand.
It has consistently held a trusted position in India's premium vodka market, renowned for its innovative array of flavors.
Brand has crossed the sales benchmark of five million cases in FY2023 highlights the brand's dedication to delivering top-notch vodka that resonates with the diverse tastes of Indian consumers.
"The launch of Magic Moments Vodka was our response to the increasing premiumization trend in the Indian liquor industry way back in 2006 when Vodka was not really a household drink. Magic Moments today is the 7th largest Vodka globally. The addition of Magic Moments Remix Pink Vodka is a direct response to the positive reception of Magic Moments Verve Cranberry Tease vodka, reflecting our commitment to offering innovative flavours. We are excited to present a vodka that not only upholds the highest quality standards but also delivers a distinct and enchanting taste experience." said, Mr. Amar Sinha, Chief Operating Officer at Radico Khaitan.
Brand’s portfolio has over 20 variants, the brand presently commands a dominant 60% market share across both domestic and international vodka brands.
The debut of Magic Moments Remix Pink Vodka signals a substantial progression within the Magic Moments Vodka lineup, purposefully meeting the rising desire for colored vodka.
Vodka is infused with natural flavors derived from black mulberry, elderflower, and raspberry.
Vodka is offered in three different sizes (750 ml, 375 ml, and 180 ml).
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