?Rasna introduces new ad campaign 'Pyarelal Ka Bachpan Ka Pyar'
?Rasna introduces new ad campaign 'Pyarelal Ka Bachpan Ka Pyar'

Rasna, one of world's largest manufacturers of instant fruit based concentrate has announced its new advertisement campaign 'Pyarelal Ka Bachpan Ka Pyar'. This campaign aims at celebrating the brand's journey of spreading love for decades across generations.

Rasnaalso announced its entry in the baked sweet snack category with the launch of RasnaVitos.

Piruz Khambatta, Chairman & MD, RasnaPvt Ltd, said, "Over the years, Rasna has unveiled some of the most remarkable and lovable campaigns. Our latest campaign has been created keeping in mind our journey of over generations wherein we have spread love and served more than 120 billion glasses. Unlike earlier campaigns wherein our mascot has always been a girl child between 3 to 8 years, this time, we have roped in two iconic Bollywood veteran actors. I am confident that their charm as Rasna’s 60 year old grand man and grand lady, will amplify the overall impact of our ads."

Considered as one of the most trusted original Made in India brand,Rasnais amarket leader with 85 percent share in the powdered drink segment. Now, Rasna has strong plans to chart its next phase of double digit growth and expansion of overall product portfolio.

Rasna launched RasnaVitos, a baked sweet snacks.

On the launch of RasnaVitos, Piruz Khambatta, said, "Vitos is our answer to the huge opportunity in the evening snacks and kids back from school segment. This product will drive the proposition of evening snacking in a tasty and healthy manner. Unlike fried chips and namkeens with 40% fat, Vitos is not fried but baked and made with Ragi and wheat with 14 nutrients making it an ideal health supplement for kids. Rasna has kept its promise of healthy tasty product for the masses that too at an affordable price of Rs.10 per pouch. The focus will now be on increasing the penetration of Vitosby levering our robust marketing and distribution network."

Manish Bhatt, Founder Director, Scarecrow said, "Via this new campaign Scarecrow narrates 'a story of a childhood love of 1.2 billion Indians- Rasna. It is a pride and honour for Scarecrow to have been associatedwith the brand with such an iconic status."

Rasna has also announced in the press conference regarding setting up of new powder facility at Chittoor, Andhra Pradesh which would add another 20% to its capacity to its double digit growth plan. Currently, the brand has nine manufacturing facilities across India. This new facility will be integral for Rasnato not only strengthen the market share in the powder drink segment, but also compete with fruit drinks.

Remarkably, Rasna has not increased the MRP of its product from its launch in 20 years and is still available at Rs.2 per glass. In recent research done by MRSS India (Majestic Market Research Support Services), Rasna has stood out with the highest recall orange drink - aided and unaided recall, which is another great achievement.

 
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Tata Consumer in Talks for 51% Stake in Haldiram's at $10 Billion Valuation
Tata Consumer in Talks for 51% Stake in Haldiram's at $10 Billion Valuation
 

Tata Group's consumer division is currently in negotiations to acquire a minimum 51% stake in the renowned snack manufacturer Haldiram's.

However, the report released on Wednesday indicates that Tata is expressing hesitation regarding the requested valuation of $10 billion.

If the negotiations result in an agreement, the Indian conglomerate would enter direct competition with Pepsi and Reliance Retail, led by billionaire Mukesh Ambani.

According to sources cited by Reuters, Haldiram's, a well-known brand in Indian households, is exploring discussions with private equity firms such as Bain Capital regarding the potential sale of a 10% ownership stake.

The report states that Tata Consumer Products Ltd, the owner of the UK tea brand Tetley and in collaboration with Starbucks in India, is currently in discussions regarding the acquisition of the stake.

According to a source cited in the report, Tata expressed interest in acquiring more than 51% of the stake but has conveyed to Haldiram's that their asking price is exceptionally high.

The source mentioned that this potential acquisition presents an attractive prospect for Tata, highlighting that Tata Consumer is primarily recognized as a tea company, while Haldiram's holds significant prominence in the consumer sector and boasts a substantial market share.

Tata Consumer conveyed to BSE and NSE that they will make necessary announcements in accordance with the obligations specified in SEBI (LODR) Regulations, 2015, whenever such a requirement arises.

Tata Consumer clarified in a stock exchange filing that they are not currently engaged in negotiations, as indicated in the mentioned news article.

They stated that they have no undisclosed information requiring disclosure under Regulation 30 of the SEBI (LODR) Regulations, 2015. The article in question has no impact on the company.

Additionally, Tata Consumer mentioned that they continuously assess various strategic growth opportunities for their business and will make necessary announcements in compliance with SEBI (LODR) Regulations, 2015, when such requirements arise.

Haldiram's, a family-owned business, can trace its roots to a small shop established in 1937. The company is renowned for its popular "bhujia" snack, which is crispy and available for as low as Rs 10 in neighborhood convenience stores.

According to Euromonitor International, Haldiram's holds a nearly 13% share of India's savory snack market, which is valued at $6.2 billion. Similarly, Pepsi, known for its Lay's chips, also commands a share of approximately 13% in this market.

Haldiram's snacks are available in international markets such as Singapore and the United States.

 In addition, the company operates approximately 150 restaurants that offer a diverse range of local dishes, sweets, and Western cuisine.

Haldiram's is seeking a $10 billion valuation for the deal, which is equivalent to 6.6 times its annual revenue of $1.5 billion, as per Reuters.

The family-owned Haldiram's has its roots in a small shop founded in 1937 and is renowned for its affordable "bhujia" snack, priced as low as Rs 10 and available in local convenience stores.

According to Euromonitor International, it holds a nearly 13% share of India's $6.2 billion savory snack market, a figure comparable to Pepsi, renowned for its Lay's chips.

Haldiram's snacks are distributed in international markets such as Singapore and the United States. Additionally, the company operates approximately 150 restaurants that offer a wide range of local dishes, sweets, and Western cuisine.

Acquiring Haldiram's would represent a substantial expansion of Tata's consumer products presence.

 

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Gulabs ties-up with Godrej Nature's Basket, debuts In Mumbai, Pune and Bengaluru
Gulabs ties-up with Godrej Nature's Basket, debuts In Mumbai, Pune and Bengaluru
 

Gulabs, the makers of hand-made Indian snacks has tied up with Godrej Nature’s Basket, India’s pioneering and premium food destination present its products in retail stores of Mumbai, Pune and Bengaluru.

As per the tie-up plan, Gulabs which has become famous for its Tiny Khakhras will be selling these snakes at more than 25 Godrej Nature’s Basket retail stores.

Under this tie-up, one of the most sought after snack items from Gulabs – the Tiny Khakhras will be available in more than 25 Godrej Nature’s Basket retail stores.

Launched last year, Tiny Khakhras are of just 2.5 inches diameter and available in three flavours – Plain, Ajwain and Methi. Unlike the regular-sized khakhras, these tiny khakhras are easy to store and carry without worrying about getting crumbled. They can prove conveniently portable and perfectlg healthy snack companion during travel without overburdening and taking other space.

Ruchika Gupta, VP – Sales and Marketing of Gulabs while commenting on the partnership with Godrej Nature’s Basket said, “We are delighted on partnering with Godrej Nature’s Basket and in turn reaching out to Mumbaiites, Punekars and Bangaloreans who can now lay their hands upon our tiny khakhras in a jiffy.”

Each box packed with 10 pieces of Tiny Khakhras is priced at Rs 35.

 

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Kellogg's eye at a bigger pie of Indian market, to place as snack brand
Kellogg's eye at a bigger pie of Indian market, to place as snack brand
 

Kellogg's Co is looking to broaden its local portfolio by persuading Indians to take to cereal as a snack and not just a breakfast food, said Chief Executive John Bryant, adding that the company is looking to triple sales in the country.

"To be a snacks company... we have to be within arm's reach," said the CEO of the $14.6-billion Kellogg. “We've done that in Shanghai, Mexico... to reach high-frequency small stores... we will have small packets of cereal they could be Rs 5 and Rs 10."

Byrant, who was on a three-day visit to Chennai last week, said India accounted for 10 percent of Asia-Pacific sales and was Kellogg's.

"It's not unusual for us in the first decade to be relatively smaller in size," Bryant said. "The base in volumes terms here is good... though in dollar terms India is not as big as we would like it to be."

Kellogg's has invested $100 million in India over the past 18 months in products, manufacturing and people besides building brands, he said.

Outside US, UK and Canada; India is the only country that the Kellogg's board has met in, Bryant said.

 

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ITC to invest Rs 1000 crore in juice, dairy biz
ITC to invest Rs 1000 crore in juice, dairy biz
 

ITC Ltd, one of the biggest FMCG major in the company is palnning to invest Rs 1000 crore in dairy and juice business, as per a report in ET.

The company which has already entered into ready to eat and snack market, is planning to enter juice and dairy business by January-March quarter, said people aware of the development.

The Kolkata-based company will make the proposed investment in the short term on manufacturing capacity, marketing and brand building and distribution expenses.

The FMCG major has alraedy undertaken over Rs 250-crore investments for these businesses. The company has also acquired Bangalore based B Natural juice brands for about Rs 50-60 crore earlier this May.

ITC's expansion into dairy is done organically and involves setting up processing plants in Munger (Bihar), Punjab, Uttar Pradesh, Maharashtra, Telangana and Andhra Pradesh. Trial production in Munger will start this month, added the person.
“ITC will soon roll out juices across the country, whereas the entry into dairy business will be late next quarter. We plan to regionalise both juices and dairy products since the taste would vary,” said, Chitranjan Dar, CEO, Foods, ITC.

The company will enter into both 100 percent juices and nectars with 7-8 variants, while in dairy it is yet to decide the full portfolio.

"In dairy, there will be both B2B and B2C products such as milk powder and ghee to start with. However, our aim is to launch a wide variety of dairy products which we will evolve in phases," added, Dar.

 

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Hassad Food files FIR against Bush Foods
Hassad Food files FIR against Bush Foods
 

Hassad Food, the Qatar based company which acquired Delhi’s Bush Food last year has filed an FIR against the Indian Basmati Company, as per a report in ET.

The Qatar based company said in a statement that Bush Foods had fudged accounts and indulged in fictitious sales amounting to Rs 1,000 crore.

Hassad Food, owned by Qatar Investment Authority has alleged that it invested around Rs 750 crore in Bush Foods in April 2013 for 69.5 per cent stake based on false financial statements and nonexistent inventory.

The company’s legal counsel Simon Henders on its FIR said Bush Foods' top management including promoter Virkaran Awasty provided incorrect financial statements to induce investment.

Hassad Food has also accused Standard Chartered Private Equity officials, claiming that they were aware of the financial affairs of Bush Foods and helped negotiate and seal the deal. Hassan Food's acquisition of Bush Foods had given an exit option to Standard Chartered PE that held around 30 per cent while promoters including Awasty family too sold part of their stake.
An email query to Hassad Food didn't get any response as of press time while Bush Foods was unreachable for comment.  And the Standard Chartered declined to comment.

Bush Foods was founded in 1992 by Awasty who still holds 30.5 percent stake in the company.

"The internal investigations reveal significant discrepancies between the actual inventory available with the company and inventory that was shown in its books of accounts up to October, 2013, which has been represented to various shareholders / lenders ," said Henders in the FIR.
"The misrepresentations indicate a huge accounting fraud, which is to the tune of approx Rs 1,000 crore," it read. Hassad Food alleged that Bush Foods, during the deal process, maintained it had at least 12 months of stock of inventory at any given time in order to ensure continuity of supply for the branded products.

A vendor due diligence report dated October 31, 2013 prepared by PwC at the request of Bush Foods, also stated that the company had inventories of Rs 895.50 crore as on March 31, 2012.

However, Hassad Food in its internal investigation this year found that the actual extent of the stock of inventory to be in the range of Rs 18-30 crore as substantial number of bags were filed with husk and wooden pallets, giving an impression that warehouses are filled with stocks. Hassad Food also alleged that credit facilities have been availed on behalf of Bush Foods on the basis of non-existent stocks.
 

 

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