Rock Paper Rum Scores Seed Funding & Shark Tank Investment

Premium craft-rum brand Rock Paper Rum secures investment from Shark Tank judge, Vineeta Singh, Co-founder and CEO of Sugar Cosmetics.

Following the successful acquisition of Seed Funding totaling INR 4.5 crore, spearheaded by Mumbai Angels along with notable investors like GSF, Anay Ventures, Ekcle Ventures, and Faad Network, Good Barrel Distillery, the parent company of Rock Paper Rum, has embarked on an exciting venture to secure strategic funding of INR 50 lakhs on Shark Tank India.

This significant milestone marks an exciting new phase for the premium rum brand, positioning itself for both national and international growth opportunities.

The vision of Lalit and the innovative approach of Rock Paper Rum captured the interest of the Sharks on Shark Tank India, resulting in not only securing funding but also gaining a valuable mentor in Vineeta Singh.

With her expertise in establishing a thriving offline business, she will play a crucial role in guiding the brand through the complexities of the alcohol industry.

"We are thrilled to partner with the marquee investors who have placed their trust in us, our aim is definitely to become one of the leading rum brands for the new age Indian consumer. Our selection of rum caters to the modern drinker who is just beginning their journey into the world of craft liquors, as well as those seasoned drinkers in search of unique and refreshing choices. Shark Tank India was an incredible platform to gain national exposure and showcase our commitment to sustainable growth." said Lalit Kalani, the founder of Rock Paper Rum.

With this strategic investment, Rock Paper Rum is poised for rapid expansion. Lalit disclosed, "Our goal is to establish a strong national presence within the upcoming year, extending into pivotal markets such as Goa, Haryana, and Karnataka. Additionally, we have our sights set on international growth, with the ambition of elevating Indian rum onto the global stage."

"Lalit's passion for Rock Paper Rum is contagious! Combined with their delicious flavours and strategic growth plans, I believe this brand is on the right track to reach newer heights in the coming days. " said Shark Tank Judge Vineeta Singh, CEO and Co-Founder of Sugar Cosmetics.

Presently, the brand is committed to utilizing top-quality ingredients and skillfully developing enticing flavor profiles such as Indian Spiced, Coastal White, Zesty Lemon, Roast Coffee, and Tropical Coconut.

This investment will support the doubling of production capacity to meet the increasing demand and bolster the team, while also enabling the implementation of strategic marketing initiatives.

Rock Paper Rum's dedication to innovation extends to venturing into new flavor territories, offering a fresh realm of experiences for rum aficionados.