Saffola Masala Oats Launches Campaign, Diversifies Product Line for Varied Consumers

Marico Limited, the parent company of Saffola Oats has introduced a campaign for its flavored oats selection.

This campaign features four distinct advertisement narratives portraying various snacking experienced by a diverse range of consumers.

The aim of the campaign is to demonstrate how Saffola Masala Oats provides a nutritious and delicious snacking option with its wide array of flavors, catering to any snacking occasion throughout the day.

”We understand the dynamic needs of today's consumers and aim to offer a delightful and tasty alternative for every moment, from the crack of dawn to late-night hunger pangs. We aspire to be a part of our consumers' everyday moments, making Saffola Masala Oats a companion for every palate and every time.’’ said Vaibhav Bhanchawat, Chief Operating Officer- India & Foods Business, Marico Limited.

Saffola Masala Oats has introduced four new gourmet flavors to complement various occasions.

These additions feature sweet options like Nutty Chocolate and Apple N' Almonds, as well as expanded choices in savory oats with the introduction of Spicy Mexicana and Cheesy Italiaa variants.

“Every brand needs a rallying cry, and ‘Dil ko na kar mana’ is Saffola Masala Oats telling foodies everywhere that they’re in good hands. Our campaign of digital-first 20 seconders shows how the dilemma meets its delicious end with the new range of Saffola Masala Oats,” said Ram Cobain, Chief Creative Officer, Mullen Lintas.

The comprehensive campaign will debut on television, YouTube, and various OTT platforms, with additional promotion planned across social media channels for enhanced visibility.