Salud Beverages Announces India's First Agave Refresher and Bold Cranberry Gin in Ready-to- drink market

Salud, a global urban lifestyle brand, announced the launch of its two latest additions to the premium product portfolio; Salud Fiesta and Salud Strong Cranberry. 

Salud aims to revolutionise the drinking experience, catering to consumers of all age groups and lifestyles at an affordable price. The invigorating Agave and Cranberry Gin Refresher have been crafted to infuse every sip with joy and happiness with an innovative blend of grenadine, exquisite herbs and botanicals. 

“Indian consumers today are ready to experiment and go beyond the traditional alcoholic beverages. They are becoming more adventurous with respect to their taste preferences. We are excited to launch Salud Fiesta and Salud Strong Cranberry, infused with unique grenadine, exquisite herbs and botanicals. This remarkable blend not only tantalizes the taste buds but also uplifts the spirits, making it a perfect companion for celebrating happy moments in life. The launch of Salud Fiesta, being the first agave refresher in the RTD market is a new wave of freshness in this crowded market, bringing innovation. The cranberry flavoured gin has the potential to become big in the alcohol beverage industry as confident that these exceptional drinks will resonate with younger consumers,” shared Ajay Shetty, CEO of Salud.  

Salud Fiesta is available at an attractive price of Rs. 135 and Salud Strong Cranberry is also priced at Rs. 135.