Salud introduces the Salud Cusp London Dry Gin in India

Salud, the renowned urban lifestyle brand, introduces the Salud Cusp London Dry Gin, an exclusive small-batch craft gin. Created in the UK with inspiration from India, this limited-edition collection consists of 600 bottles, providing a premium drinking experience.

Gin is crafted with a blend of the world's finest botanicals; the Salud Cusp London Dry Gin offers a harmonious combination of flavors.

The pine-like essence of juniper merges  with the coriander, while hints of orange peel and hibiscus contribute to its distinctive taste. Complementing the experience, the scent-enhancing orris root adds depth, while the gentle balance of sweet liquorice root and earthy almond completes the blend.

Each bottle of Salud Cusp London Dry Gin showcases an elegant design, reflecting the renowned sophistication and craftsmanship associated with Salud.

The design of the Cusp packaging effortlessly embodies the essence of our logo, the elegant combination of gold and white conveys a sense of opulence that perfectly matches with the limited-edition production, consisting of a mere 600 bottles.

Salud's has been duly acknowledged with the recent achievement of a prestigious Gold Medal at the esteemed Global Gin Masters.

Furthermore, the Salud Cusp London Dry Gin also secured a bronze award at the International Wine & Spirit Competition (IWSC).

"We are delighted to introduce our limited-edition Salud Cusp London Dry Gin to gin enthusiasts in India. This global award-winning gin represents the pinnacle of our dedication to quality and creativity. With only 600 bottles available, it offers a unique opportunity for gin aficionados to savour an exceptional and rare spirit." said, Ajay Shetty, CEO of Salud.

The initial launch of the Salud Cusp London Dry Gin will commence in Goa, followed by Karnataka.

The combination of its limited edition comprises 42% alcohol by volume (ABV) and a bottle size of 700 ml, the Salud Cusp London Dry Gin can be purchased at ₹3450 in Goa and ₹4950 in Bangalore.

Salud has recently inaugurated a cutting-edge distillery facility in Goa. Additionally, Salud aims to introduce the ready-to-drink category to 10 new markets in India in the upcoming months.

Salud plans to invest USD 1.5 million.  In addition to their ready-to-drink (RTD) products and non-alcoholic bitters, brand will soon introduce new collections of Salud Merchandise, an exclusive clothing line, and Salud Sessions, a music intellectual property (IP) featuring exclusive tracks from both domestic and international artists.