Sleepy Owl launches premium instant coffee

Instant coffee brand Sleepy Owl has announced the launch of its premium instant coffee, thereby expanding its product portfolio and widening its accessibility as a brand.

Through this product, the brand aims to close the gap between convenience and experience, which has been one of the key USPs of the brand and reflects across all its product offerings.

“The concept of “Instant Coffee” in India is not merely a function of simplified process and time. It is also a way of socializing and indulging in cultural experiences. And this is where we come in, had it only been about convenience or functionality- there are established players in the market that are already catering to that. But if we are talking about “Experience”, we want people to know what a “Real Good Instant Coffee” tastes like,” shared Ashwajeet Singh, Co-founder, Sleepy Owl Coffee.

Sleepy Owl's Premium Instant Coffee is made with its signature 100% Arabica beans, and uses Microground Technology, which consists of 95% soluble coffee crystals and 5% freshly roasted high-quality beans.

It is available in three delicious flavours - Original, French Vanilla and Hazelnut and these contain no artificial flavours or preservatives.

The coffee has been thoughtfully packaged in a multi-serve tin, made of infinitely recyclable material, making it a 100% sustainable offering, just like Sleepy Owl’s other products.