Sri Krishna Sweets aims to touch 100 branches milestone by 2020

Sri Krishna Sweets is planning to reach 100 branches by 2020.

Currently, the company has 75 branches, including Tamil Nadu (48), Maharastra (4), Karala (6), Karnataka (7), UAE (5) and Telangana 4. Sri Krishna Sweets aims to add 25 new branches during the next two years across PAN India and UAE.

Vaishnavi Krishnan, Director of Sri Krishna Sweets, said, “For the year 2020 we would like to touch the milestone of 100 branches spread across India. We want to strengthen international presence especially in UAE and also strengthen the international supply channels. We want to introduce a new variety of products by understanding the new generation.”

Sri Krishna Sweets is the pioneer in launching sweets made out of 100% pure ghee and a stand-alone sweet stall with clean and well-done interiors. The company is also exporting sweets to the United States, Singapore, New Zealand and Australia through the supply channels.

Offering 250 varieties of sweets, Sri Krishna Sweets had introduced modern packaging system.

Outlet launch in Hyderabad

Recently, Sri Krishna Sweets has also opened its 75th outlet at Nacharam in Hyderabad. This is the brand’s fourth outlet in Hyderabad.

Sri Krishna Sweets has its outlets in Tamil Nadu, Karnataka, Telangana and Maharashtra. It also has retail stores in international markets including UAE, United States, Singapore, New Zealand and Australia.

Apart from the newly opened outlet at Nacharam in Hyderabad, Sri Krishna Sweets also has outlets at Ameerpet, Kukatpally and Secunderabad. With the new launch, the brand is offering 4 kg of sugar as a gift for every purchase of 1 kg sweet at their Nacharam outlet.

Sri Krishna Sweets was started as a small retail sweet shop in Coimbatore in 1979. It has over the years expanded and opened its outlets across the country and also abroad.

The company is known for its Mysurpa, the softer version of Mysrupak, which is made of 100 per cent pure ghee. Mysurpa was invented by its CMD, Dr M Krishnan. The CMD stated that standardisation of recipes for input and output products, rewarding HR policies are the foundation stones of the Sri Krishna Sweets growth story.