Starbucks Brings Back Its Iconic Anniversary Blend to India

As a salute to 52 years of coffee heritage and toast to the future, TATA Starbucks proudly welcomes back the timeless classic – Anniversary Blend.

As coffee has transitioned from a humble morning ritual to a canvas for personal expression, a social experience, and a cultural statement, this treasured blend offers coffee connoisseurs a cup of coffee that is both divine and meaningful.

Introduced first in 1996 to commemorate the company's 25th anniversary, the Anniversary Blend swiftly became a seasonal favorite. This year's celebration presents a reimagined blend, meticulously aged for five years, underscoring the brand's commitment to continually enhance the coffee experience for consumers across the country.

Distinguished by its pronounced flavours, full-bodied character, and unmistakable boldness, the Anniversary Blend 2023 is a symphony of ethically sourced beans exclusively from Indonesia – a region that has inspired Starbucks since its inception in 1971. The blend’s unique composition draws from the coffee-growing regions of Sumatra, West Java, and Sulawesi, resulting in a remarkable cup of Starbucks’ boldest blend. Infused with spicy undertones, fragrant notes of smoked cedar, and allspice, complemented by subtle accents of black truffle and fresh tarragon, this dark-roasted masterpiece delivers an intense, earthy richness that truly defines exceptional coffee.

The packaging of the Anniversary Blend encapsulates the nurturing spirit of the siren – a symbol synonymous with Starbucks – radiating a warm, welcoming, and confident vibe.

“The Anniversary Blend is our homage to Starbucks' rich coffee heritage. Crafted with the finest ethically sourced Indonesian coffee and aged to perfection for five years, this blend showcases our steadfast commitment to innovation, offering a timeless taste. As Starbucks commemorates its 52nd year, we find immense joy in extending this extraordinary coffee experience to coffee aficionados nationwide. Coffee is no longer just a beverage; it's an integral facet of our lives, a culture that binds us and the Anniversary Blend is here to further enrich this very culture,” shared Sushant Dash, CEO, Tata Starbucks.

The limited-edition Starbucks® Anniversary blend is available in 250 grams or customers can choose any of their favorite beverages with the anniversary blend as their espresso of choice across Starbucks stores in India, or via various delivery platforms.

Starbucks currently operates 347 stores in India across 47 cities and are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee - A TATA Alliance.