?Starbucks expands Starbucks robust global digital ecosystem
?Starbucks expands Starbucks robust global digital ecosystem

Tata Starbucks Private Limited has introduced the Starbucks India mobile app across the country, giving customers a fast and convenient way to pay for in-store purchases and earn Stars through the loyalty program using their mobile device. 

The move makes Tata Starbucks the first major retailer in India to offer customers a mobile payment option linked to a loyalty program and further expands Starbucks robust global digital ecosystem.

Sumitro Ghosh, CEO, Tata Starbucks Private Limited, said, "We are proud to introduce the Starbucks® India mobile app to customers in India which will help us meet their needs while serving them seamlessly on our already highly-successful My Starbucks Rewards program that benefits our loyal customers. This digital innovation underscores our continued commitment to drive innovation and provide an exceptional and convenient customer experience in our stores across the country."

Recently, Starbucks unveiled an innovative conversational ordering system in the U.S. called “My Starbucks Barista” and pioneered a new social gifting feature on WeChat, China’s leading mobile social communications service.

 
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