Supply Chain Tech Company Adcount Technologies Raises USD 2.25 Mn in Series A Led by Venture Catalysts, Artesian

Noida-based Adcount Technologies has raised USD 2.25 million in its latest series A funding round.

The parent company of SupplyNote, and a host of innovative supply chain tech solutions, saw participation from Venture Catalysts and Artesian, with notable participation from Sattva Family Office, WFC, LetsVenture, Soonicorn Ventures, Cogniphy, SucSEED Indovation, SOSV, and DSP family office.

This latest round brings Adcount Technologies’ total capital raised to a significant USD 5 Mn.

“We feel SupplyNote is a prudent investment due to its innovative approach to streamlining inventory management, order placement, and sales analytics. Its cloud-based suite is revolutionizing inventory management and improving overall performance of businesses. Investing in this powder-keg of potential was almost a no-brainer for us,” said CA Vijay Singh Rathore, Co-founder of Soonicorn Ventures.

SupplyNote's client list includes, brands such as Naturals Ice Cream, Biryani By Kilo, Bikkgane Biryani, Caterspoint, Burgrill, and Ironhill Brewery.

“SupplyNote’s all-encompassing suite of products empowers businesses with robust, digitized supply chain management solutions in the post-COVID era. The remarkable traction they’ve received from renowned clients like CureFoods, Biryani By Kilo, Swiggy Kitchen underscores their market credibility and readiness for exponential growth,” stated Apoorva Sharma, Co-founder and President, Venture Catalysts.

The fresh fundraise will primarily fuel the first phase of brand’s international expansion, as it aims to widen its footprints globally.

Adcount Technologies, currently active in six countries, is strategically focused on expanding its presence, particularly in the MENA and Southeast Asia regions in Phase 1.

Reflecting on the company's achievements, Kushang, the CEO and Co-Founder of Adcount Technologies, stated, “Our growth trajectory is truly remarkable. Through SupplyNote, we facilitate annual purchases worth $100 million in India alone. Vyap empowers procurement worth $2.25 million in Noida & Gr. Noida, while SupplyLink efficiently manages goods worth $5 million across 42 cities in India. These figures are set to skyrocket in the upcoming months. Looking ahead, our ambitious 18-month targets include facilitating $1.2 billion worth of purchases via SupplyNote, achieving $25 million in annual recurring revenue (ARR) with Vyap, and distributing goods worth $150 million through SupplyLink.”