Taco Bell India Launches Naked Veggie Taco, a Plant-based Option on the Menu

Mexican-inspired restaurant chain Taco Bell has introduced Naked Veggie Taco - a disruptive, plant-based protein option in its diverse menu that compliments the existing fan-favorite, Naked Chicken Taco.

Encouraging consumers to #GetNaked, the brand is also launching a digital campaign to highlight the family of Naked taco offerings.

“Taco Bell® India has established itself as the most innovative QSR in the country. I am delighted to announce that Taco Bell® India is today launching the delicious Naked Veggie Taco, our Plant-based Protein signature Taco to compliment the Naked Chicken Taco which has become one of our leading products,” shared Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India by adding that the group worked hard to create a vegetarian option that was as delicious, nutritious, and unique as their Naked Chicken Taco.

The new Naked Veggie Taco has a shell made entirely out of plant-based protein. A crusted and spice coated protein patty, its fried shell is made up of peas, corn, and nutritious soya. Layered with nacho cheese sauce with the filling of lettuce and signature Mexican Pico de Gallo - a tangy tomato and onion mix- along with the goodness of the two-cheese blend makes it a craveable combination.

The Naked Veggie Taco is available with Unlimited Pepsi at all Taco Bell restaurants across India for just INR 199*.

Emboldening the customers to #GetNaked, Taco Bell® India is urging everyone to substitute the traditionally boxed pizza and fried chicken offerings with the deliciously unique Naked Veggie and Naked Chicken tacos, respectively.

The brand has also released a digital film on its social media platforms that showcases the tantalizing creations and gives viewers a mouthwatering glimpse of both offerings.

In 2019, Burman Hospitality became the master franchisee for Taco Bell India. Burman Hospitality aims to have a pan India presence with more than 600 outlets by 2029.