The brands that Ferrero will buy include popular Keebler cookies as well as Famous Amos and Murray Sugar Free cookies and fruit snacks like Stretch…
The sales were impacted due to new taxation policy and reduction in exports.
The company is now aiming to further penetrate into tier II and III cities by doubling its distribution network over the next 2-3 years.
The Italian firm which reported €10.3-billion revenues for the year ended August 2016 has only one manufacturing unit in India in Baramati Maharashtra
Brands like Ferrero with no historic baggage has discovered and led the top down approach of premiumising through innovation versus old school…
Tic Tac will also place exciting Desi props in all the 100 outlets for consumers to click quirky pictures, selfies and groupies.
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