Experts said Dhoni's run with advertisers may be tapering with Kohli having emerged as an icon. Kohli is said to be charging close to Rs 2 crore a day versus Rs 1.5 crore by Dhoni.
The lawsuit seeks unspecified damages. It says PepsiCo listened to a pitch of its "All Kinds/Living Jukebox" concept last November but rejected its idea.
In yet another pioneering initiative, Kurkure will travel across the country over the Asia’s largest railway network* with India’s first food train, the Kurkure Family Express.