Tata Cha currently has 12 stores across Bangalore serving beverages (tea, coffee, coolers), snacks and merchandise.
Group has completed the restructuring of its Russia operations resulting in the sale of two of the company's overseas subsidiaries
Tata Cha will have three formats of stores large which will be about 1300-1400 sq ft
The company is piloting the new product segment it recently entered to diversify its Indian portfolio, to target youth.
Tata Global Beverages has been working on several brands like Fruski and Pep before zeroing in on the former.
Tata Global Beverages is bringing Tetley to new markets such as China and Malaysia to cover what Ahmed calls 'white spaces'— tea consuming…
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