Tetley

A part of Tata Consumer Products, Tetley the 2nd largest tea brand globally, is a British icon with a heritage of more than 180 years.

The company is piloting the new product segment it recently entered to diversify its Indian portfolio, to target youth.

Tata Global Beverages is bringing Tetley to new markets such as China and Malaysia to cover what Ahmed calls 'white spaces'— tea consuming…