The Baker's Dozen Raises INR 33 Crore to Fuel Expansion

The Baker's Dozen (TBD), India’s one of the leading artisanal bakery brand, has announced the closure of an INR 33 Crore Pre-series A Funding round. 

The investment round, spearheaded by industry heavyweights like Wipro Consumer Care - Ventures, Fireside Ventures, Mirabilis Investment Trust, and She Capital, marks a pivotal moment for TBD's future market strategies and product diversification.

This strategic investment will be channeled towards expanding TBD’s presence beyond metros, targeting growing markets in non-metro and Tier-1 cities. 

A key focus will be on enhancing the mass-premium segment of TBD’s product range, reflecting the brand’s commitment to innovation and quality. Another portion of this strategic injection has also been earmarked for robust marketing and brand-building initiatives. This includes a well-balanced blend of online and offline campaigns, aiming to fortify TBD's market position and amplify brand visibility.

With a remarkable 2X growth in ARR post its last funding, TBD is on a fast track to reshape the Indian bakery landscape. The brand sets its sights on becoming a 500 Crore profitable entity within five years, with plans to challenge the status quo in the Indian bakery industry and make headway into the Middle East market.

“As a founder of The Baker's Dozen, I am deeply humbled and energized by our latest funding round. This investment not only validates our mission to revolutionize the Indian bakery industry but also propels us towards our vision of becoming a global leader in artisanal bakery. Our commitment to blending traditional baking methods with modern, health-conscious innovations is at the heart of our growth strategy,” shared Aditi Handa, Co-founder & Head Chef, The Baker’s Dozen.

Sumit Keshan, Managing Partner, Wipro Consumer Care - Ventures said, “We are excited to lead this investment round in The Baker’s Dozen (TBD) and partnering with the company in its next stage of growth journey. We believe that TBD has created a strong franchise for artisanal bakery products which are greatly liked and admired by its consumers. Aditi and Sneh are highly focused on what they bring to the consumers and we are truly happy to partner with them in their journey. This is the 11th investment from our VC fund and first in the food space.”

Prayag Mohanty, Principal at Fireside Ventures pointed, “The recent funding round for The Baker's Dozen (TBD) amidst uncertain market environment reflects a strong investor belief in the brand's potential to redefine the Indian bakery industry, historically overlooked by significant capital.”

Srinivas Seshadri, Head – Investments at Mirabilis Investment Trust mentioned, “We, at Mirabilis, believe in the inexorable rise of the well-informed Indian consumer who seeks better choices personally and for the planet. TBD has shown that it is possible to build a high quality, clean label artisanal bakery offering at a national scale, while maintaining healthy unit economics. Aditi and Sneh bring in the right mix of expertise and passion to scale this up to the next level and we are delighted to partner with TBD in the next leg of growth.”

“For years, we've watched TBD's growth adventure in the artisanal bread scene with pure admiration. They've filled a gaping need in the industry, and Aditi and Sneh have been nothing short of trailblazers. TBD expertly positions itself between affordability, deliciousness, and health, crafting additive-free treats that Indian families can feel good about bringing home. Now, we're thrilled to join their journey and lend our support to their unwavering upward trajectory and their rock-solid, high-growth path,” added Anisha Singh, Founder, She Capital.