The Beer Cafe partners with Blippar app
The Beer Cafe partners with Blippar app

Keeping up to its unmatched track-record of innovation in consumer engagement, Blippar, world’s largest image recognition and augmented reality platform has associated with The Beer Café, India's largest beer chain to help the consumer know their beer better.

With the largest collection of beers- over 50 different varieties from 17 countries under one roof, using Blippar App, one can turn any static bottle ON and convert it to an interactive media vehicle.

“Since inception, The Beer Café has set the bar in pioneering interactive tech- based initiatives. We are glad to associate with Blippar and use augmented reality to help inquisitive beer enthusiasts distinguish their lagers from their ales. “Know Your Beer” is a unique visual browsing feature to engage, educate consumers and weave in the “wow” magic to give consumers a truly world- class beering experience on every visit, shared Rahul Singh, Founder & CEO, The Beer Café.

Being a visual browser it is like an eye lens that recognizes the bottle labels and gives relevant information about the beer.

All one has to do is Blipp the labels of beers and discover a rich integration that brings forth all details a consumer is looking for, in an exciting manner.

Beer enthusiasts are more willing to experiment with styles now and this would empower them to know their beers better and make an informed choice.

Users who blipp labels can also share their learnings on their social profiles for friends to discover.

“This is the first time in India that Blippar as an AR platform has taken an initiative to cover almost all beer brands present in the country. Beer lovers are very inquisitive about what beer are they drinking – what’s the place of origin, the alcohol value, what type of beer is it and above all – how does it tastes. There was this knowledge gap understood by Beer Café amongst the consumers, which required to be filled. We came up with the idea of Blipping all the 56 different kind of beers available at the café and make it interesting for the beer lovers”, added, Arnav Ghosh, MD, Blippar India.

Today restaurateurs are using innovative ways to engage the consumers and attract them to their restaurants. Unique décor, quirky theme and International festivals have become a common site at all restaurants. The Beer Café wanted to do something different and hence, Blippar app is a new way to bring in more guests. 

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