Tims China Opens its 700th Store and Expands in China's Northwest

TH International Limited, the exclusive operator of Tim Hortons coffee shops and Popeyes restaurants in China, has opened its 700th coffee shop and expanded into China’s Northwest as part of its broader growth plans.

The 700th store is the first in the northwest city of Yinchuan and spearheads Tims’ continuing geographic expansion across China. 

“Our development team did an amazing job with our 700th store in Yinchuan. We designed this location to capture the unique culture and contrasts of this special part of China, and we hope both local guests and tourists feel that when they visit us. We look forward to opening more stores in the region as we continue to expand,” shared Yongchen Lu, CEO of Tims China.

The Yinchuan store is one of dozens of franchised stores that Tims China is opening in June and July, a key part of the company’s disciplined growth strategy to expand its geographic reach to over 1,000 locations by the end of 2023. Franchising allows Tims to develop stores at attractive locations, with great local partners, and with greater capital efficiency. 

Tims plans to open more stores in other underpenetrated cities in the coming months to support its growth, demonstrated by its 16%+ monthly same-store sales growth from February through May of this year.