Waycool Foods acquires supply chain business of Farm Taaza

Waycool Foods, the Chennai-based food tech enterprise, has acquired the supply chain business of the B2B fresh produce e-retailer Farm Taaza for an undisclosed amount. This is Waycool’s third business acquisition this fiscal year.

Under this business transfer agreement, the Bengaluru-based company will transfer its supply chain assets, collection and distribution centres, clients, and team to Waycool Foods.

Waycool acquired the distribution business of Aalgro Foods, and took a significant equity stake in Benani Foods earlier this year. With the current acquisition, the company aims to deepen its network in Southern markets especially Hyderabad, and also facilitate easier access to online retailers.

Sanjay Dasari, Co-Founder of WayCool Foods, said, “We have begun the task of getting the tech and ops teams together, and integrating Farm Taaza’s centres seamlessly into our IT platform. With this, we will be able to increase our procurement base as well as our distribution footprint in specific target markets such as Telangana and Karnataka.”

Kumar Ramachandran, Founder, Farm Taaza, stated, “While we have had good success in building a supply chain business in the fresh produce industry, we felt that our core skills lay more in the tech space as an enabler for change.”