Wendy's on expansion spree in Mexico; enters Meta with Wendyverse in US, UK
Wendy's on expansion spree in Mexico; enters Meta with Wendyverse in US, UK

QSR-chain Wendy’s With 30 years of history in Mexico and 28 locations in the country is planning to significantly expand its presence in Mexico.

Recent research by Wendy’s revealed that Mexican QSR consumers want more access to Wendy’s high-quality, great-tasting food. The survey also suggested that Wendy’s is well-poised to win over Mexican consumers with its commitment to serving high-quality, made to order food using fresh, locally-sourced ingredients and offering a wide range of craveable menu options that are affordable and competitively priced.

“We’re answering the call from Mexican consumers to bring more Wendy’s to more people across the country,” said Carlos Ribas, Wendy’s VP & Managing Director, Latin America & Caribbean Region that is actively seeking world-class, well-established franchise partners with strong operations experience, local development expertise and a proven track record with growing brands in Mexico to help Wendy’s reach its full potential.

The Company is also developing a new national menu for Mexico with limited-time-offers that tap into local consumer flavor preferences.

The menu will deliver on the high-quality, freshly made food that sets the brand apart.

To ensure more consumers can access the brand, Wendy’s is also investing in its digital and delivery business, including partnerships with a variety of delivery providers.

Wendy’s founder Dave Thomas opened the first Wendy’s restaurant with an unwavering commitment to serve fresh, high-quality food, at a fair price, in a comfortable atmosphere. He introduced the franchise model to Wendy’s, with a vision to help entrepreneurs become successful independent business owners. Today, with more than 50 years of success in the quick service restaurant industry and approximately 7,000 restaurant locations around the world, Wendy’s remains committed to honoring Dave’s long-standing legacy.

“We are focused on building long-term relationships with partners who want to grow with us, share our values and reflect the communities in which we operate,” Ribas added.

Recently, Wendy’s has also launched an online alternate reality community, Wendyverse, with the help of Meta's Horizon Worlds, owned by Facebook.

As of April 2, U.S. and Canadian customers, ages 18 or older, will have access to the 3-D world using Facebook's Quest 2 headset, as per a Yahoo Finance report.

In the alternative reality customers can visit the brand's first-ever VR restaurant located in Wendyverse Town Square Central and mingle with other fans at an orange soda fountain in the town square. They can also play hoops at the Buck BiscuitDome.

To promote the virtual reality experience the brand is offering its Sausage or Bacon, Egg & Cheese Biscuit for a $1 at physical locations through May 1.

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