Zomato May Embrace AI Tools, Expand Team for Enhanced Services

Gurgaon-based food delivery platform Zomato is preparing to integrate generative artificial intelligence (AI) into its range of services.

According to media reports, Zomato has initiated trials with AI technology to enhance the overall customer experience.

"Sources familiar with the matter revealed that Zomato, along with its quick commerce platform Blinkit, plans to recruit engineers specializing in machine learning, data science, and natural language processing to build AI-driven products," shared ET in its report.

The company has also appointed a dedicated head of AI product development to lead these endeavors.

Moreover, Zomato is said to be considering the integration of AI technology into multiple customer-facing aspects such as search functions and notifications, as well as backend tools including product photography and customer support.

The aim is to improve the overall customer experience across both Zomato and Blinkit platforms. The company plans to develop and implement these AI tools accordingly.

A spokesperson from Zomato has confirmed the upcoming AI development by acknowledging that the company has been refining neural networks over the past year.

These neural networks are utilized to predict various factors, including food preparation and delivery time, among other functionalities.

Likewise, Blinkit has leveraged machine learning techniques to streamline supply chain expenses and minimize delivery durations.

The company is also actively exploring the potential of generative AI. As an example, Blinkit now provides an extensive range of recipes along with the corresponding ingredients, made possible through generative AI, on its mobile application.

Meanwhile, it has been reported that Zomato is engaged in partnerships with notable companies including Google, Adobe, OpenAI, and Microsoft to drive advancements in AI technology.

The spokesperson for Zomato mentioned that the company has been actively recruiting engineers with expertise in machine learning for several years.

 Zomato is continuously on the lookout for skilled engineers who can contribute to the development of innovative models that enhance customer satisfaction and optimize operational efficiency.

Notably, Albinder Dhindsa, the CEO of Blinkit, emphasized in a recent blog post that a specialized team, consisting of engineers and a product manager, has recently developed 'Recipe Rover.'

This cutting-edge engine, powered by ChatGPT and Midjourney technologies, offers recipe recommendations and aids users in identifying the required ingredients. Dhindsa's blog post highlighted the successful creation of this innovative tool by the dedicated team at Blinkit.