What is Ad Impression in Retail? Explained

An ad impression denote the instance when a digital advertisement is displayed to a potential customer online. This metric is crucial for retailers aiming to gauge the visibility and impact of their online advertising efforts. Each time a consumer sees an ad, it counts as an impression, regardless of subsequent interaction. Monitoring ad impressions allows retailers to assess the reach and effectiveness of their digital marketing campaigns, aiding in the refinement of strategies to enhance brand visibility and engagement within the competitive online retail landscape.