What is Fixed Assortment in Retail? Explained

A fixed assortment involves maintaining a consistent and predetermined selection of products within a specific category or department. Unlike a dynamic or changing assortment, a fixed assortment remains relatively stable over time. Retailers employ this strategy to provide customers with consistency, ensuring that core products are consistently available. While simplifying inventory management and supply chain processes, periodic evaluations are necessary to align the assortment with evolving market trends and customer preferences.