What is Gift Card in Retail? Explained

A gift card is a prepaid card issued by a retailer that carries a specific monetary value and can be used for purchases within that retailer's stores or online platform. Customers can buy gift cards for themselves or others, making them a popular choice for gifts and incentives. Gift cards offer flexibility to recipients, allowing them to choose their preferred items. Retailers benefit from increased customer loyalty and the potential for additional sales when gift card recipients make purchases beyond the card's initial value.