In the realm of online retail and e-commerce, a jump page is a web page specifically designed to redirect visitors to another page, often as part of a marketing or promotional strategy. Jump pages are commonly used to direct users from one campaign or advertisement to a targeted landing page where they can find relevant information, promotions, or products. These pages play a role in optimizing the user journey and ensuring that visitors are directed to content that aligns with the specific campaign or advertisement that led them to the jump page.