What is Just Noticeable Difference (JND) in Retail? Explained

The Just Noticeable Difference (JND) is the smallest perceptible change in a stimulus that an individual can detect. Applied in contexts such as product packaging, pricing, or features, retailers leverage an understanding of JND to make subtle adjustments that are noticeable to customers, influencing their preferences and purchase decisions. By incorporating JND into product design and marketing strategies, retailers strive to optimize consumer experiences and encourage positive responses to changes in products or offerings.