What is JIC (Joint Industry Coupon) in Retail? Explained

A joint industry coupon (JIC) is a type of coupon or voucher jointly issued by multiple companies, often manufacturers and retailers, to promote a specific product or incentivize consumer purchases. JICs are collaborative promotional efforts where different entities share the cost and benefits of the coupon campaign. This strategy encourages cooperation between manufacturers and retailers by aligning their promotional goals to drive sales and attract customers. JICs can be part of coordinated marketing initiatives aimed at boosting product visibility and increasing consumer engagement within the retail landscape.