What is Local SEO in Retail? Explained

Local SEO, or Local Search Engine Optimization, is the practice of optimizing a business's online presence to attract more customers from relevant local searches. In the retail industry, this involves optimizing the business's website and online profiles to appear prominently in search engine results when users in a specific geographic area search for products or services offered by that business. Local SEO strategies include creating and optimizing Google My Business profiles, managing online reviews, using local keywords, and ensuring consistent business information across online platforms. Effective local SEO helps retailers connect with local customers, drive foot traffic to physical stores, and increase online visibility within their local communities.