What is Touchpoint in Retail? Explained

A touchpoint refers to any interaction a customer has with a brand across various channels. These touchpoints can include physical stores, online platforms, social media, or customer service interactions. Each touchpoint is an opportunity for the brand to create a positive and memorable experience, influencing the customer's perception and loyalty. Retailers strategically manage these touchpoints to ensure a cohesive and satisfying customer journey, aiming to build strong connections and foster brand loyalty through consistent and engaging interactions across multiple platforms.