As I jostled with hundreds of media people, thousands queued up to meet the legendary CEO of Apple, Tim Cook, and buy the Apple products on the first day of the brand new Saket Apple store.
At 10 am sharp, Cook opened the doors and let the customers flood in and gets clicked with him. Overwhelmed, we stood on the sidelines to catch a glimpse of the elusive CEO's bright white mop of hair. For Apple, it has always been about the customer, and today Cook spent time, not giving media bytes or interviews, but with his loyal fans who brought antique MACs and ancient iPhones to show him.
Apple finally launched its second official retail store in the national capital today, at Select CITYWALK Mall Saket. This is the brand’s second store in India, after unveiling its first store at Bandra Kurla Complex in Mumbai a day ago.
Meeting customers visiting the Apple Saket, Tim Cook said, “What an incredible reception, Delhi, thank you!”
Features of the New Store
Apple Saket welcomes customers through a uniquely designed curved storefront with white oak tables displaying Apple’s products and accessories, as well as a feature wall manufactured in India. The store features a dedicated Apple Pickup station which makes it easier for customers to order online and collect their devices in-store at a convenient time.
Like all Apple facilities, Apple Saket and Apple’s operations in India run on 100 percent renewable energy and are carbon neutral. The store has more than 70 highly skilled retail team members who come from a combined 18 states in India and collectively speak more than 15 languages. They’re excited to help customers in Delhi discover and shop for the latest Apple products.
The store also offers services like ‘Genius Bar’, where customers can book an appointment for hands-on technical and hardware support. As per Apple, Genius Bar appointments can help with everything from setting up a device, recovering an Apple ID, selecting an AppleCare plan, or modifying subscriptions.
“We’re thrilled to bring the best of Apple to our customers in Delhi with the opening of our second store in India, Apple Saket. Our incredible team members look forward to connecting with the local community and helping them find new ways to pursue their passions and unleash their creativity through our amazing products and services,” said Deirdre O’Brien, Senior Vice President of Retail, Apple.
Bullish on India Expansion
Apple currently has a tiny share of the Indian smartphone market, which is dominated by Android phones. However, as per Counterpoint data, Apple simply dominates the premium smartphone segment in India, with 65 percent of the above Rs 30,000 smartphones sold in India being iPhones.
The move to open the brand stores in India is seen as a significant milestone for Apple, which has struggled to establish a foothold in the Indian market.