The Rise of Activeleisure: How E-Commerce is Reshaping the Fitness Fashion Industry
With fitness becoming a daily habit and lifestyle, consumers are now looking for versatile, stylish, and functional clothing. This trend has…
How D2C Activewear Brands are Redefining Fitness Fashion for Gen Z and Millennials
The fitness fashion landscape has undergone a radical transformation in recent years, driven primarily by the direct-to-consumer (D2C) model.…
Making Fashion-First, Accessibility and Inclusivity the New Normal in 2023
The Indian footwear market has been on a boom for the last decade and this trend is expected to continue for the coming two decades. With changing…
Mixing wellness with lifestyle: How Activewear Became a Breakthrough Fashion Category
Activewear is becoming the hottest style statement in the world of fashion as consumers increasingly seek comfort with style both at the workplace…
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Global Activewear Market to Reach $353.5 Billion in 2020
2020 has been a rollercoaster year for a good number of industries and activewear is no exception. According to the research data analyzed and…
7 Best direct to consumer Fashion Trends of 2018
A new selling technique known as D2C, or DIRECT TO CUSTOMER, has recently impacted the fashion industry. This is the practise of selling products…
How organized brands are ruling the women's inner wear market
The innerwear industry in India has enormous growth potential and it is evident from the entry of many international brands in the last couple of…