Top D2C Fashion Startups Making Waves in India’s Fashion Retail Segment
India’s fashion industry is going through a massive shift, and Direct-to-Consumer (D2C) fashion brands are at the heart of this change. These new-age…
Top 10 Puffer Jacket Brands for Men and Women in India
As temperatures drop, staying warm without compromising on style is key, making puffer jackets an essential choice for the winter wardrobe. Known for…
Top 5 Streetwear Brands in India with a Blend of Culture and Style
When hip-hop music and culture started to become more popular in India in the 1980s and 1990s, that is when streetwear emerged in the nation. People…
Bewakoof to make another attempt to enter the brick & mortar retail space
Bewakoof.com, five year old fashion and lifestyle portal, is now shifting gears to enter into the brick and mortar retail space. The move came…
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6 Reasons why licensing is good for online retailers
Try finding a Batman or DDLJ T-shirt online and you will end up being amazed at the number of online retailers donning the hat of licensee of some of…
The ?viral effect' strategy of marketing for Bewakoof
Bewakoof.com – an online portal lead by Prabhkiran Singh and Siddharth Munot (engineer buddies from IIT Bombay) has hit the headlines, sometimes for…
Bewakoof.com launches its new category for women
Bewakoof.com, one of the fastest growing trendy fashion and lifestyle brands in India, has introduced its all new ‘Women’ category for its female…