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In an era where e-books and audiobooks are dominating the reading landscape, NearBook is bringing back the joy of physical books. Founded in 2020 by…

I would like to narrate an incident that happened in my friend’s company. They introduced a consumer offer, ‘get a free bucket with every purchase’.…

Fast changing economic structure in India is laying newer maps to define the way Indian consumers will buy products in times to flow. For example…